About Swirl
observability, governance, and real voice-of-customer context
The role
Own our brand and content end-to-end: conceive → design → ship campaigns that generate qualified meetings and pipeline. You’ll pair exceptional visual design with crisp product-marketing copy and ship weekly across web, socials, email, and sales collateral.
What you’ll do
Ship full campaigns
: concept, positioning, creative, landing page, email, organic + paid social; own UTMs and basic analytics.Design system & assets
: brand kit, decks, one-pagers, case studies, ads, event/booth collateral, motion snippets.Product marketing
: ABM packs, solution briefs, comparison pages, vertical pages; turn SME/customer interviews into clear narratives.Social & “vibe marketing”
: founder ghostwriting, carousels/memes/shorts, community posts (LinkedIn/X/Reddit/YouTube); fast A/B testing.Website
: wireframe in Figma; build in Webflow/Framer (or with dev); own conversion experiments.Operate with AI
: use AI tools to ideate, write, design, edit, and analyze to 10× output.
What great looks like (90–120 days)
- Brand kit + reusable templates shipped in 30 days.
- 2–3 integrated campaigns/month with
meeting & pipeline goals
. - Website hero + 2 key pages refreshed; +30% lift in demo requests.
- Weekly social cadence (founder + company) with measurable reach/engagement.
Must-haves
- 2–5 years in
SaaS/enterprise or tech
marketing/design (startup or agency). Portfolio
showing: a live landing page, a performing social/carousel, a case study or long-form piece, and a sales/pitch deck.- Expert in
Figma
+ Adobe (Ps/Ai; Ae or motion a plus). Strong copywriter (clarity > fluff). - Proven end-to-end campaigns with results (meetings/pipeline, CTR/CPC/ROAS, etc.).
- AI-native and scrappy: ChatGPT/Claude, Midjourney/DALL·E, Runway/Descript/CapCut, Perplexity, Notion AI; plus Webflow/Framer, HubSpot/GA4/Looker, LinkedIn/Google Ads, Apollo/Lemlist, Zapier/Make.
Nice-to-haves
SEO basics, lightweight video/motion, community building, events.
How to apply (required)
prashant.ramani@goswirl.live
Campaign links (2–3):
show design + copy + audience targeting
(screenshots or live links).Results:
your best campaign’s numbers—meetings booked
, pipeline ($)
, and any of CTR, reach/engagement, CPC/CPA, ROAS.Product-marketing note (≤300 words):
what PMM strategy & collaterals
you led (decks, ABM packs, case studies), with links.- Portfolio/linktree + LinkedIn.
Hiring process
paid working session (48h)
