Job
Description
Position Title : Head Marketing Location : Gurugram, Haryana Organization : A Leading Indian Manufacturer of Medical Devices & Equipment Experience Required : 12+ years in core marketing leadership roles Qualification : MBA/PGDM in Marketing from a reputed institute (Preferred) Salary : Best in Industry Role Objective We are seeking a strategic, analytical, and execution-driven Marketing Head with deep understanding of the medical devices and healthcare technology market in India and global territories . The candidate will be responsible for formulating and implementing integrated marketing strategies that align with business growth goals, while ensuring compliance with applicable regulatory and industry standards. Key Responsibilities 1. Strategic Marketing Leadership Define and execute a 360 marketing roadmap for domestic and international markets (distributor- and direct-sales led). Lead annual marketing budgeting, planning, and quarterly reviews; set and monitor key marketing KPIs. Drive market penetration and segment-specific strategy across consumables, capital equipment, and diagnostic product lines. 2. Product Marketing & Clinical Positioning Collaborate with Product Management, R&D, and Application teams to develop differentiated product positioning, messaging, and launch plans. Lead the development of sales tools, clinical value propositions, competitor benchmarking, and product training decks. Ensure that all product promotions comply with CDSCO/MD Rules and global med-tech advertising ethics. 3. Brand Development & Corporate Communications Strengthen the organizations brand identity at both product and corporate levels. Drive internal branding, CSR communication, leadership messaging, and employer branding campaigns. Own and manage PR initiatives, media relations, industry publications, and partnerships with healthcare associations. 4. Digital Marketing & Demand Generation Create a data-driven digital marketing engineSEO, SEM, LinkedIn campaigns, performance marketing, YouTube marketing, remarketing, etc. Manage content creation for websites, landing pages, blogs, brochures, customer testimonials, and explainer videos. Track lead generation, engagement metrics, and campaign ROI using Google Analytics and CRM tools. 5. Print, Publication & Offline Marketing Oversee design and production of printed collateralscatalogs, training manuals, instruction leaflets, technical specs, posters, etc. Align product documentation and packaging design with regulatory and brand requirements. Manage participation in national and international exhibitions (e.g., Medicall, Arab Health), roadshows, CMEs, dealer meets, and training events. 6. Team Development & Vendor Management Build and lead an agile team of product marketers, digital marketers, designers, and content writers. Liaise with agencies for creative, PR, video production, event management, and printing. Develop and standardize marketing SOPs, templates, and approval workflows. Candidate Profile Industry Requirement : Only candidates from Medical Devices & Equipment , Diagnostics , or Pharmaceutical industries will be considered. Must-Have Competencies : Proven experience in managing end-to-end marketing for B2B healthcare technology or life sciences companies. Technical understanding of medical device classifications, USFDA/CE/CDSCO-marketed products, and market adoption challenges. Hands-on experience with product marketing in high-compliance and scientifically-influenced environments. Soft Skills & Leadership : Highly detail-oriented with strong project management skills. Excellent written and verbal communication, including ability to simplify complex technical content. Entrepreneurial mindset, high ownership, and the ability to work across functions. Work Culture & Expectations 6-day work environment (Alternate Saturdays off). Must be comfortable working with plant teams, sales teams, and application teams regularly. Willingness to travel across India and internationally for trade shows, distributor support, and market studies.
