AGM - Brand Alliances & Partnerships (In-Film & Out-of-Film)

Role Overview

If youve ever seen your favourite superstar sipping a cola, speaking on a phone, or enjoying a snack on screen know that it wasnt by chance, it was by choice. Your choice. You were the one instrumental in making sure the talent showcased the brand, and in closing the deal that brought that brand into the heart of the story.

At Sky Blue Media, we believe in creating these moments with purpose. As Assistant General Manager Business Development, you will play a decisive role in shaping how brands appear in films and beyond. This is where business development meets creativity forging partnerships with production houses, agencies, and brands to deliver integrations that are impactful, seamless, and memorable.

Key Responsibilities

• Own the Partnership Funnel Identify, engage, and close blockbuster brand integrations across films, OTT releases, and co-branded campaigns. From first pitch to final signature, the stage is yours.
• Industry Power Networker Leverage and grow your CXO/decision-maker connects across brands, agencies, and studios. Be the first call when a film is greenlit or a brand seeks cultural relevance.
• Close Multi-Crore Deals Deliver headline-worthy integrations, from in-film placements to high-impact franchise tie-ups, proving the power of branded entertainment at scale.
• Multi-Studio Influence Manage relationships with top production houses and studios, ensuring a continuous pipeline of high-visibility projects for our partner brands.
• Creative Vision Meets Business Acumen – Conceptualize and pitch bold, customized partnership models that fuse brand storytelling with cinematic moments.
• Master Negotiator – Lead big-ticket discussions with both creative flair and financial discipline, creating win-win scenarios for brands and filmmakers.
• Leadership Across Teams – Collaborate with internal creative, marketing, legal, and production experts to deliver seamless, integrated experiences on and off screen.
• Stay Ahead of the Curve – Track the pulse of entertainment trends, OTT innovation, and consumer engagement formats to keep our offerings unmatched.

Preferred candidate profile

Ideal Profile • 8–12 years of proven success in business development, branded content, or strategic partnerships within media, entertainment, or advertising.

• A deal-closer with a track record of securing multi-crore, multi-film/franchise partnerships.

• Deep relationships with CMOs, brand managers, agencies, and production houses — your phonebook is an industry goldmine.

• A rare mix of strategic thinker + deal-maker + cultural storyteller.

• Independent hustler who thrives on accountability, targets, and creating impact.

• Exceptional communication, presentation, and relationship-building skills that inspire confidence and excitement.

• MBA/PG in Marketing, Media, or Business preferred.

Why Sky Blue Media?

Because we don’t just place brands in films — we place them in culture. With us, every project is a chance to make history, influence millions, and turn entertainment into unforgettable brand moments. If you’re passionate, relentless, and hungry to make magic on screen, your blockbuster career starts here.