About The RoleOur revenue engine has been sales driven so far and now we’re shifting gears and putting more focus on our marketing to build a standout brand, open up new ways to generate demand, and help the sales team close even more deals We’re looking for a Product Marketing Manager who loves crafting stories through content that truly connects with people If you're someone who can help us shape our product narrative and build a brand that stands out, this might be for you!What You’ll DoCreate content strategies that align with product and business goals Produce high-quality marketing materials like case studies, blog posts, website copy, sales collateral, PR content, founder-led content, and email campaigns Own product messaging and ensure consistency across all channels Collaborate with product teams to turn technical details into clear customer benefits Work with sales to create materials that help close deals Monitor market trends, competitor activity, and customer feedback to refine messaging Manage content calendar and production workflow across teams Track content performance and optimize based on data insights

About The RoleOur revenue engine has been sales driven so far and now we’re shifting gears and putting more focus on our marketing to build a standout brand, open up new ways to generate demand, and help the sales team close even more deals We’re looking for a Product Marketing Manager who loves crafting stories through content that truly connects with people If you're someone who can help us shape our product narrative and build a brand that stands out, this might be for you!What You’ll DoCreate content strategies that align with product and business goals Produce high-quality marketing materials like case studies, blog posts, website copy, sales collateral, PR content, founder-led content, and email campaigns Own product messaging and ensure consistency across all channels Collaborate with product teams to turn technical details into clear customer benefits Work with sales to create materials that help close deals Monitor market trends, competitor activity, and customer feedback to refine messaging Manage content calendar and production workflow across teams Track content performance and optimize based on data insights

About The RoleOur revenue engine has been sales driven so far and now we’re shifting gears and putting more focus on our marketing to build a standout brand, open up new ways to generate demand, and help the sales team close even more deals We’re looking for a Product Marketing Manager who loves crafting stories through content that truly connects with people If you're someone who can help us shape our product narrative and build a brand that stands out, this might be for you!What You’ll DoCreate content strategies that align with product and business goals Produce high-quality marketing materials like case studies, blog posts, website copy, sales collateral, PR content, founder-led content, and email campaigns Own product messaging and ensure consistency across all channels Collaborate with product teams to turn technical details into clear customer benefits Work with sales to create materials that help close deals Monitor market trends, competitor activity, and customer feedback to refine messaging Manage content calendar and production workflow across teams Track content performance and optimize based on data insights

About The RoleOur revenue engine has been sales driven so far and now we’re shifting gears and putting more focus on our marketing to build a standout brand, open up new ways to generate demand, and help the sales team close even more deals We’re looking for a Product Marketing Manager who loves crafting stories through content that truly connects with people If you're someone who can help us shape our product narrative and build a brand that stands out, this might be for you!What You’ll DoCreate content strategies that align with product and business goals Produce high-quality marketing materials like case studies, blog posts, website copy, sales collateral, PR content, founder-led content, and email campaigns Own product messaging and ensure consistency across all channels Collaborate with product teams to turn technical details into clear customer benefits Work with sales to create materials that help close deals Monitor market trends, competitor activity, and customer feedback to refine messaging Manage content calendar and production workflow across teams Track content performance and optimize based on data insights

About The RoleOur revenue engine has been sales driven so far and now we’re shifting gears and putting more focus on our marketing to build a standout brand, open up new ways to generate demand, and help the sales team close even more deals We’re looking for a Product Marketing Manager who loves crafting stories through content that truly connects with people If you're someone who can help us shape our product narrative and build a brand that stands out, this might be for you!What You’ll DoCreate content strategies that align with product and business goals Produce high-quality marketing materials like case studies, blog posts, website copy, sales collateral, PR content, founder-led content, and email campaigns Own product messaging and ensure consistency across all channels Collaborate with product teams to turn technical details into clear customer benefits Work with sales to create materials that help close deals Monitor market trends, competitor activity, and customer feedback to refine messaging Manage content calendar and production workflow across teams Track content performance and optimize based on data insights

About The RoleOur revenue engine has been sales driven so far and now we’re shifting gears and putting more focus on our marketing to build a standout brand, open up new ways to generate demand, and help the sales team close even more deals We’re looking for a Product Marketing Manager who loves crafting stories through content that truly connects with people If you're someone who can help us shape our product narrative and build a brand that stands out, this might be for you!What You’ll DoCreate content strategies that align with product and business goals Produce high-quality marketing materials like case studies, blog posts, website copy, sales collateral, PR content, founder-led content, and email campaigns Own product messaging and ensure consistency across all channels Collaborate with product teams to turn technical details into clear customer benefits Work with sales to create materials that help close deals Monitor market trends, competitor activity, and customer feedback to refine messaging Manage content calendar and production workflow across teams Track content performance and optimize based on data insights

About Us: Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in SF and Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a skilled Event Marketing Manager with a minimum of 4 years of experience to join us and plan, coordinate, and execute high-impact events that will promote our brand, engage customers, and drive business growth Key Responsibilities: Plan and execute virtual and physical events to increase brand visibility and engagement Coordinate with vendors, partners, and internal teams to ensure smooth event operations Create event marketing campaigns and manage budgets Evaluate event performance and gather feedback to improve future events Required Qualifications: 4+ years of experience in event marketing and management Strong project management, organizational, and communication skills Ability to work under pressure and meet deadlines Why Join Us Competitive pay (‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 108K per month) once you clear our screening process Shape the future of AI with Soul AI!

About Us: Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in SF and Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a skilled Event Marketing Manager with a minimum of 4 years of experience to join us and plan, coordinate, and execute high-impact events that will promote our brand, engage customers, and drive business growth Key Responsibilities: Plan and execute virtual and physical events to increase brand visibility and engagement Coordinate with vendors, partners, and internal teams to ensure smooth event operations Create event marketing campaigns and manage budgets Evaluate event performance and gather feedback to improve future events Required Qualifications: 4+ years of experience in event marketing and management Strong project management, organizational, and communication skills Ability to work under pressure and meet deadlines Why Join Us Competitive pay (‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 108K per month) once you clear our screening process Shape the future of AI with Soul AI!

About Us: Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in SF and Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a skilled Event Marketing Manager with a minimum of 4 years of experience to join us and plan, coordinate, and execute high-impact events that will promote our brand, engage customers, and drive business growth Key Responsibilities: Plan and execute virtual and physical events to increase brand visibility and engagement Coordinate with vendors, partners, and internal teams to ensure smooth event operations Create event marketing campaigns and manage budgets Evaluate event performance and gather feedback to improve future events Required Qualifications: 4+ years of experience in event marketing and management Strong project management, organizational, and communication skills Ability to work under pressure and meet deadlines Why Join Us Competitive pay (‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 108K per month) once you clear our screening process Shape the future of AI with Soul AI!

About Us: Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in SF and Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a skilled Event Marketing Manager with a minimum of 4 years of experience to join us and plan, coordinate, and execute high-impact events that will promote our brand, engage customers, and drive business growth Key Responsibilities: Plan and execute virtual and physical events to increase brand visibility and engagement Coordinate with vendors, partners, and internal teams to ensure smooth event operations Create event marketing campaigns and manage budgets Evaluate event performance and gather feedback to improve future events Required Qualifications: 4+ years of experience in event marketing and management Strong project management, organizational, and communication skills Ability to work under pressure and meet deadlines Why Join Us Competitive pay (‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 108K per month) once you clear our screening process Shape the future of AI with Soul AI!

About Us: Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in SF and Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a skilled Event Marketing Manager with a minimum of 4 years of experience to join us and plan, coordinate, and execute high-impact events that will promote our brand, engage customers, and drive business growth Key Responsibilities: Plan and execute virtual and physical events to increase brand visibility and engagement Coordinate with vendors, partners, and internal teams to ensure smooth event operations Create event marketing campaigns and manage budgets Evaluate event performance and gather feedback to improve future events Required Qualifications: 4+ years of experience in event marketing and management Strong project management, organizational, and communication skills Ability to work under pressure and meet deadlines Why Join Us Competitive pay (‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 108K per month) once you clear our screening process Shape the future of AI with Soul AI!

About Us: Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in SF and Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a skilled Event Marketing Manager with a minimum of 4 years of experience to join us and plan, coordinate, and execute high-impact events that will promote our brand, engage customers, and drive business growth Key Responsibilities: Plan and execute virtual and physical events to increase brand visibility and engagement Coordinate with vendors, partners, and internal teams to ensure smooth event operations Create event marketing campaigns and manage budgets Evaluate event performance and gather feedback to improve future events Required Qualifications: 4+ years of experience in event marketing and management Strong project management, organizational, and communication skills Ability to work under pressure and meet deadlines Why Join Us Competitive pay (‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 108K per month) once you clear our screening process Shape the future of AI with Soul AI!

Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a talented Copywriter to craft persuasive, engaging, and brand-consistent content across multiple digital and print channels Youll collaborate with marketing and creative teams to create high-impact messaging that captures attention, drives conversions, and enhances our brand presence Key Responsibilities: Write captivating copy for websites, email campaigns, social media, advertisements, and other marketing collateral Collaborate with designers, marketers, and product teams to develop engaging campaigns that align with brand voice and business goals Craft clear, concise, and persuasive messages that resonate with diverse audiences and drive conversion rates Optimize content for SEO to ensure maximum visibility and engagement Key Qualifications: Proven experience as a Copywriter with a strong portfolio of writing samples Solid understanding of SEO best practices and digital marketing strategies Creative, detail-oriented, and capable of adapting writing style to different platforms Excellent communication and collaboration skills Familiarity with content management systems (e g , WordPress) is a plus Why Join Us Competitive pay (Up to ‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 90K per month) once you clear our screening process Shape the future of AI with Soul AI!

Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a talented Copywriter to craft persuasive, engaging, and brand-consistent content across multiple digital and print channels Youll collaborate with marketing and creative teams to create high-impact messaging that captures attention, drives conversions, and enhances our brand presence Key Responsibilities: Write captivating copy for websites, email campaigns, social media, advertisements, and other marketing collateral Collaborate with designers, marketers, and product teams to develop engaging campaigns that align with brand voice and business goals Craft clear, concise, and persuasive messages that resonate with diverse audiences and drive conversion rates Optimize content for SEO to ensure maximum visibility and engagement Key Qualifications: Proven experience as a Copywriter with a strong portfolio of writing samples Solid understanding of SEO best practices and digital marketing strategies Creative, detail-oriented, and capable of adapting writing style to different platforms Excellent communication and collaboration skills Familiarity with content management systems (e g , WordPress) is a plus Why Join Us Competitive pay (Up to ‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 90K per month) once you clear our screening process Shape the future of AI with Soul AI!

Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a talented Copywriter to craft persuasive, engaging, and brand-consistent content across multiple digital and print channels Youll collaborate with marketing and creative teams to create high-impact messaging that captures attention, drives conversions, and enhances our brand presence Key Responsibilities: Write captivating copy for websites, email campaigns, social media, advertisements, and other marketing collateral Collaborate with designers, marketers, and product teams to develop engaging campaigns that align with brand voice and business goals Craft clear, concise, and persuasive messages that resonate with diverse audiences and drive conversion rates Optimize content for SEO to ensure maximum visibility and engagement Key Qualifications: Proven experience as a Copywriter with a strong portfolio of writing samples Solid understanding of SEO best practices and digital marketing strategies Creative, detail-oriented, and capable of adapting writing style to different platforms Excellent communication and collaboration skills Familiarity with content management systems (e g , WordPress) is a plus Why Join Us Competitive pay (Up to ‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 90K per month) once you clear our screening process Shape the future of AI with Soul AI!

Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a talented Copywriter to craft persuasive, engaging, and brand-consistent content across multiple digital and print channels Youll collaborate with marketing and creative teams to create high-impact messaging that captures attention, drives conversions, and enhances our brand presence Key Responsibilities: Write captivating copy for websites, email campaigns, social media, advertisements, and other marketing collateral Collaborate with designers, marketers, and product teams to develop engaging campaigns that align with brand voice and business goals Craft clear, concise, and persuasive messages that resonate with diverse audiences and drive conversion rates Optimize content for SEO to ensure maximum visibility and engagement Key Qualifications: Proven experience as a Copywriter with a strong portfolio of writing samples Solid understanding of SEO best practices and digital marketing strategies Creative, detail-oriented, and capable of adapting writing style to different platforms Excellent communication and collaboration skills Familiarity with content management systems (e g , WordPress) is a plus Why Join Us Competitive pay (Up to ‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 90K per month) once you clear our screening process Shape the future of AI with Soul AI!

Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a talented Copywriter to craft persuasive, engaging, and brand-consistent content across multiple digital and print channels Youll collaborate with marketing and creative teams to create high-impact messaging that captures attention, drives conversions, and enhances our brand presence Key Responsibilities: Write captivating copy for websites, email campaigns, social media, advertisements, and other marketing collateral Collaborate with designers, marketers, and product teams to develop engaging campaigns that align with brand voice and business goals Craft clear, concise, and persuasive messages that resonate with diverse audiences and drive conversion rates Optimize content for SEO to ensure maximum visibility and engagement Key Qualifications: Proven experience as a Copywriter with a strong portfolio of writing samples Solid understanding of SEO best practices and digital marketing strategies Creative, detail-oriented, and capable of adapting writing style to different platforms Excellent communication and collaboration skills Familiarity with content management systems (e g , WordPress) is a plus Why Join Us Competitive pay (Up to ‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 90K per month) once you clear our screening process Shape the future of AI with Soul AI!

Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more Based in Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact We are seeking a talented Copywriter to craft persuasive, engaging, and brand-consistent content across multiple digital and print channels Youll collaborate with marketing and creative teams to create high-impact messaging that captures attention, drives conversions, and enhances our brand presence Key Responsibilities: Write captivating copy for websites, email campaigns, social media, advertisements, and other marketing collateral Collaborate with designers, marketers, and product teams to develop engaging campaigns that align with brand voice and business goals Craft clear, concise, and persuasive messages that resonate with diverse audiences and drive conversion rates Optimize content for SEO to ensure maximum visibility and engagement Key Qualifications: Proven experience as a Copywriter with a strong portfolio of writing samples Solid understanding of SEO best practices and digital marketing strategies Creative, detail-oriented, and capable of adapting writing style to different platforms Excellent communication and collaboration skills Familiarity with content management systems (e g , WordPress) is a plus Why Join Us Competitive pay (Up to ‚1200/hour) Flexible hours Remote opportunity NOTEPay will vary by project and typically is up to Rs 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs 90K per month) once you clear our screening process Shape the future of AI with Soul AI!

The Marketing Head will oversee HR operations, including recruitment, employee relations, performance management, and policy development. Key Responsibilities: Manage end-to-end recruitment processes, including onboarding and offboarding. Develop and implement HR policies and procedures aligned with organizational goals. Oversee employee relations, ensuring compliance with labor laws and company policies. Drive employee engagement initiatives and performance evaluation processes. Address grievances and resolve conflicts in a fair and efficient manner Qualifications: The Human Resources Manager will oversee HR operations, including recruitment, employee relations, performance management, and policy development. The role requires strong leadership, effective communication, and strategic planning skills to support organizational growth and ensure a positive workplace environment. Preferred Skills: Experience with HRIS systems and recruitment tools. Certification in HR (e.g., SHRM-CP, PHR) is a plus.

Shyam Advisory Ltd. is looking for Sales Executive to join our dynamic team and embark on a rewarding career journey Conduct market research to identify selling possibilities and evaluate customer needs Actively seek out new sales opportunities through cold calling, networking and social media Set up meetings with potential clients and listen to their wishes and concerns Prepare and deliver appropriate presentations on products and services Create frequent reviews and reports with sales and financial data Ensure the availability of stock for sales and demonstrations Participate on behalf of the company in exhibitions or conferences Negotiate/close deals and handle complaints or objections Collaborate with team members to achieve better results Gather feedback from customers or prospects and share with internal teams Qualification: Graduate Responsibilities: Generate Leads, Follow up and proper services to the clients

Neogreen Ventures Pvt. Ltd is looking for Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Maloo Finvest Services (P) Ltd. is looking for Sales Executive to join our dynamic team and embark on a rewarding career journey Conduct market research to identify selling possibilities and evaluate customer needs Actively seek out new sales opportunities through cold calling, networking and social media Set up meetings with potential clients and listen to their wishes and concerns Prepare and deliver appropriate presentations on products and services Create frequent reviews and reports with sales and financial data Ensure the availability of stock for sales and demonstrations Participate on behalf of the company in exhibitions or conferences Negotiate/close deals and handle complaints or objections Collaborate with team members to achieve better results Gather feedback from customers or prospects and share with internal teams

Ashlyn Chemunnoor Instruments Pvt. Ltd. is looking for Marketing Executive to join our dynamic team and embark on a rewarding career journey Researching and brainstorming each stage of the project. Delegating assignments to members of the graphics and advertising departments, as needed. Supervising employees' work, providing direction and clarification, as needed. Ensuring adherence to clients' specifications. Coordinating efforts to ensure that campaigns are completed. Adhering to time and financial restrictions. Tracking changes in consumer engagement following the roll-out of each marketing campaign. Compiling reports detailing the effects exerted by each campaign, and sharing these with clients. Qualification: Plus2 / Diploma / Graduation / PG Language fluency in Malayalam and Hindi Need to meet Pan India customers

Ashlyn Chemunnoor Instruments Pvt. Ltd. is looking for Sales Executive to join our dynamic team and embark on a rewarding career journey Conduct market research to identify selling possibilities and evaluate customer needs Actively seek out new sales opportunities through cold calling, networking and social media Set up meetings with potential clients and listen to their wishes and concerns Prepare and deliver appropriate presentations on products and services Create frequent reviews and reports with sales and financial data Ensure the availability of stock for sales and demonstrations Participate on behalf of the company in exhibitions or conferences Negotiate/close deals and handle complaints or objections Collaborate with team members to achieve better results Gather feedback from customers or prospects and share with internal teams Qualification: Plus2 / Diploma / Graduation / PG Language fluency in Malayalam Need to meet all Kerala customers

Should have experience of doing cold calling, email campaigns, data mining & database preparation using different tools Should have experience of working on LinkedIn to generate leads. Responsible for healthy pipeline to ensure that Sales team has adequate number of qualified opportunities to work upon Should do research to identify the pain area and customize the pitch accordingly to propose the relevant services Must have excellent communication skills. Job Competencies: Phone Skills Business Development Communication Skills Quality Focus