Associate Manager - PR, Media & Corporate Communication

Purpose/Objective

• To execute strategies and lifecycle of brand management (digital and/or media) for the region

Key Responsibilities of Role

Strategic: - Execute integrated marketing programs for new product launches and brand building. Operational: - Execute the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets. - Coordinate with external agencies for generating sales promotional material - Assist in planning and managing key internal and external corporate events. - Assist in delivering all marketing activities within the agreed budget. - Coordinate with agencies for planning & developing diverse media campaigns. - Coordinate creation of Briefs for marketing agencies - Work with appropriate in-house / vendor teams for Database Marketing - Coordinate design, content & cost approvals from senior management - Manage day-to-day agency affairs - Campaign Activity Updates: Weekly - Vendor & Media management - Making corporate presentations. - Driving Pre/ Post sales efforts including market research and trend analysis initiatives. - Market Analysis, taking initiatives for all possible branding and Sales promotional activities. Financial: - To monitor and manage marketing budgets for allocated brands. - To adhere to the set annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc. - Cost Updates – Budget vs. Spend: Monthly People: - Exhibiting a performance driven culture - Training need identification for higher productivity.

Technical Competencies

Systems & Data Analytics,Project Management Project Planning & Project Execution (Specific to Sales & Marketing),Marketing Management Advertising, Promotions, Branding & Positioning, Digital Marketing,Budgeting & Cost Management,Marketing Stragety Fromulation & Deployment

Qualifications and Experience

- MBA/ PGDM in Marketing or related field 18+ years in experience of marketing of large scale real estate project and/or commercial project. Advertising experience in luxury items, automobiles, hospitality projects, BFSI etc.