Ads Manager cum SEO Analyst

Job Summary:

We are looking for a results-oriented Shopify SEO Analyst Executive & Digital Marketing Executive to lead website traffic and sales growth through targeted digital campaigns and Shopify SEO strategies. The ideal candidate should have hands-on experience in both digital marketing and Shopify SEO, with a strong focus on increasing online conversions.

Key Responsibilities: SEO Duties:

• Plan and execute performance-driven digital campaigns across Google Ads, Meta (Facebook & Instagram), and other paid channels.
• Set up, monitor, and optimize PPC ads for maximum ROI and sales generation.
• Create and manage remarketing campaigns to reduce bounce rate and cart abandonment.
• Track and report KPIs like traffic, CTR, CPA, conversion rates, and revenue growth.

Shopify SEO:

• Conduct on-page, off-page, on-site and technical SEO for Shopify websites.
• Optimize product pages, collections, images, and meta data for higher search visibility and rankings.
• Perform regular SEO audits and implement fixes to improve site speed, mobile optimization, and crawlability.
• Conduct keyword research and competitor analysis to enhance organic reach and rankings.

Ads Manager Key Responsibilities:

• Plan, create, and manage Meta (Facebook & Instagram), Google Ads, and other paid campaigns.
• Develop target audience strategies to increase reach, engagement, and conversions.
• Optimize campaigns for ROAS (Return on Ad Spend) and track CPC, CTR, CPA, and conversions.
• Write engaging ad copies, headlines, and captions tailored for jewelry buyers.
• Conduct A/B testing of creatives, placements, and audiences to maximize performance.
• Manage budget allocation and ensure cost-effective ad spends.
• Monitor campaign analytics, generate reports, and suggest improvements.
• Stay updated on the latest digital advertising trends in the jewelry & fashion industry.

Requirements:

• Proven experience in Ads Management (Meta & Google Ads).
• Strong knowledge of SEO, SEM, and digital marketing tools.
• Analytical mindset with experience in using Ads Manager, Google Analytics, and related tools.
• Creativity in designing ad campaigns that align with brand identity.
• Good communication skills and attention to detail.

Preferred Qualifications:

• 2+ years of experience in digital advertising (jewelry/fashion industry experience is a plus).
• Knowledge of retargeting campaigns, catalog ads, and e-commerce ads.
• Ability to work with designers and content creators for creative assets.

Perks & Benefits:

• Competitive salary & incentives.
• Opportunity to work with a growing jewelry brand.
• Creative freedom to experiment with new ad strategies.

How to Apply

Send your portfolio & CV to Vilvajewels@gmail.com

Job Type: Full-time

Pay: ₹20,000.00 - ₹28,000.00 per month

Benefits:

• Flexible schedule
• Food provided

Work Location: In person