Adobe Target Lead

Adobe Target Lead

Role & Responsibilities

• Oversee the

  management of website content

  , ensuring its accuracy and relevance, and coordinating updates and enhancements.
• Manage

  Adobe Target

  by creating and managing experiences, setting up A/B tests, and targeting specific segments of website visitors to deliver personalized experiences and optimize conversion rates.
• Utilize

  Adobe Analytics

  to track and analyze website performance, user behavior, and conversion metrics. This involves setting up custom reports, analyzing data trends, and providing insights to stakeholders to inform decision-making and improve the website's performance.
• Conduct regular

  testing and quality assurance checks

  to ensure that the website and its various components, such as forms, interactive elements, and personalized experiences, are functioning correctly and providing an optimal user experience.

• Collaborate with various stakeholders

  , such as marketing teams, designers, developers, and business owners, to understand requirements, gather feedback, and align website strategies with business goals.
• Provide

  training and support

  to content authors and other website users on using Adobe Target and Adobe Analytics effectively; create documentation; conduct training sessions; and assist users with troubleshooting and problem-solving.
• Stay up-to-date with the

  latest trends, best practices, and updates

  related to Adobe Target and Adobe Analytics.