Adobe Target Lead

Malabar Gold Diamonds

8 - 13 years

11 - 15 Lacs

Kozhikode Kerala India

Posted:4 days ago| Platform: Foundit logo

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Skills Required

Training Digital Media

Work Mode

On-site

Job Type

Full Time

Job Description

Adobe Target Lead

Role & Responsibilities

Oversee the
management of website content
, ensuring its accuracy and relevance, and coordinating updates and enhancements.
Manage
Adobe Target
by creating and managing experiences, setting up A/B tests, and targeting specific segments of website visitors to deliver personalized experiences and optimize conversion rates.
Utilize
Adobe Analytics
to track and analyze website performance, user behavior, and conversion metrics. This involves setting up custom reports, analyzing data trends, and providing insights to stakeholders to inform decision-making and improve the website's performance.
Conduct regular
testing and quality assurance checks
to ensure that the website and its various components, such as forms, interactive elements, and personalized experiences, are functioning correctly and providing an optimal user experience.
Collaborate with various stakeholders
, such as marketing teams, designers, developers, and business owners, to understand requirements, gather feedback, and align website strategies with business goals.
Provide
training and support
to content authors and other website users on using Adobe Target and Adobe Analytics effectively; create documentation; conduct training sessions; and assist users with troubleshooting and problem-solving.
Stay up-to-date with the
latest trends, best practices, and updates
related to Adobe Target and Adobe Analytics.

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