Adobe Target Lead

As the Website Content Manager, your role involves overseeing the management of website content to ensure accuracy and relevance. Your responsibilities include: - Managing Adobe Target by creating and managing experiences, setting up A/B tests, and targeting specific segments of website visitors for personalized experiences to optimize conversion rates. - Utilizing Adobe Analytic to track and analyze website performance, user behavior, and conversion metrics. This includes setting up custom reports, analyzing data trends, and providing insights to stakeholders to inform decision-making and improve website performance. - Conducting regular testing and quality assurance checks to ensure the website and its components function correctly, providing an optimal user experience. - Collaborating with stakeholders such as marketing teams, designers, developers, and business owners to understand requirements, gather feedback, and align website strategies with business goals. - Providing training and support to content authors and other website users on effectively using Adobe Target and Adobe Analytic. This includes creating documentation, conducting training sessions, and assisting users with troubleshooting and problem-solving. - Staying up-to-date with the latest trends, best practices, and updates related to Adobe Target and Adobe Analytic. Qualifications required for this role: - Previous experience in website content management and utilizing Adobe Target and Adobe Analytic. - Strong analytical skills and the ability to interpret data to make informed decisions. - Excellent communication and collaboration skills to work effectively with various stakeholders. - Proven ability to stay updated with industry trends and best practices.,