Adobe Target Lead

As the Website Content Manager, your primary responsibility is to oversee the management of website content to ensure accuracy and relevance. Your key responsibilities will include: - Managing Adobe Target by creating and managing experiences, setting up A/B tests, and targeting specific segments of website visitors for personalized experiences and optimized conversion rates. - Utilizing Adobe Analytic to track and analyze website performance, user behavior, and conversion metrics. This involves setting up custom reports, analyzing data trends, and providing insights to stakeholders to inform decision-making and improve website performance. - Conducting regular testing and quality assurance checks to ensure the correct functioning of the website and its components, such as forms, interactive elements, and personalized experiences, to provide an optimal user experience. - Collaborating with various stakeholders, including marketing teams, designers, developers, and business owners, to understand requirements, gather feedback, and align website strategies with business goals. - Providing training and support to content authors and other website users on effective use of Adobe Target and Adobe Analytic. This includes creating documentation, conducting training sessions, and assisting users with troubleshooting and problem-solving. Your role also involves staying up-to-date with the latest trends, best practices, and updates related to Adobe Target and Adobe Analytic. This will ensure that you are well-equipped to optimize website performance and deliver personalized experiences effectively.,