SWITS DIGITAL Private Limited logo

Adobe CDP Analyst

8 - 15 years

0 Lacs

Pune/pimpri-chinchwad area

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

cdp data design marketing analytics engineering governance personalization optimizer management compliance regulations support testing deployment segmentation

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Adobe Real-Time CDP

Experience:

8-15 Years

Location:

Chennai, Hyderabad, PuneWe are looking for an experienced

Adobe Real-Time Customer Data Platform (RT-CDP) professional

to design, implement, and manage unified customer profiles and real-time data activation use cases. The role involves working closely with marketing, analytics, and engineering teams to enable personalized, data-driven customer experiences.

Key Responsibilities

  • Implement and configure Adobe Real-Time CDP for customer profile unification and activation.
  • Ingest, map, and manage data from multiple sources using Adobe Experience Platform (AEP).
  • Design and manage Identity Resolution, merge policies, and profile governance.
  • Create and manage segments for real-time personalization and audience activation.
  • Integrate RT-CDP with downstream systems such as Adobe Journey Optimizer, Adobe Target, and Adobe Analytics.
  • Enable real-time and batch data activation to marketing and advertising platforms.
  • Ensure data quality, consent management, and compliance with privacy regulations.
  • Collaborate with stakeholders to translate business requirements into CDP solutions.
  • Monitor, troubleshoot, and optimize CDP data pipelines and performance.
  • Support testing, deployment, and post-production activities.

Required Skills

  • Hands-on experience with Adobe Real-Time CDP
  • Strong knowledge of Adobe Experience Platform (AEP)
  • Experience with Customer Identity & Profile Management
  • Audience Segmentation and Activation
  • Data ingestion (Batch & Streaming)

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