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5.0 - 8.0 years
4 - 8 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for? Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience & Education:Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps,campaign calendars,and customer engagement initiativesEnsure compliance with local privacy laws,spam regulations,and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams,ensuring campaign execution aligns with strategic goalsDevelop and allocate offers,ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns,including email,SMS,push notifications,and loyalty programsOversee approval processes with legal,compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies,ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools(e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent & Asset Management:Source and provide creative assets,copy points,and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration & Stakeholder Engagement:Work with internal stakeholders(e.g.,marketing,digital,compliance) to ensure seamless campaign executionCoordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems(e.g.,Synops,Comarch,CLIENTMe)and oversee activationConduct live proof testing of links, content,and interactive campaign elements (e.g.,countdown timers,forms)Validate final production builds in relevant systems(e.g.,Comarch for AU, Radium for NZ) before launchTrack and analyze campaign performance,reporting on key metrics(e.g.,engagement,retention,ROI)Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT,privacy,legal,and external partners to address campaign or system issuesImplement corrective actions,including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity,including briefing and testing business rulesOversee NZ loyalty programs, including EDR offer loading,approvals,and data reporting coordinationSupport new partner onboarding and CRM activation processes Qualification Any Graduation
Posted Date not available
3.0 - 5.0 years
3 - 7 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: BTech/MCA/BCA Years of Experience: 3 to 5 years Language - Ability: English(International) - Expert About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable.Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is required.Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document.Understanding of offers, collaterals, segment, and collateral mapping concepts.Maintain campaign calendar with real time status of campaigns and go live status.Ensure timely completion of tasks and requestsEnsure accurate reporting at required frequencyRisk & Issue managementEscalate risks as per the escalation matrix definedIdentify gaps and areas for improvement in execution processes and propose improvement solutions What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channelsExecution experience in UNICA platform or similar marketing automation platformHands on experience on SQL to perform data extraction using relevant toolsExecution experience in database marketing, experience working in high pressure environments. 3 - 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the ClientBachelor s degree in Computer Science, Computer Engineering, Computer Information Systems will be preferredUnderstanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics Understanding of marketing operations, processes, business requirementsComfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projectsStrong written and verbal communication skills with strong analytical and problem-solving skills. Exposure to Responsys, Salesforce, Marketo, Eloqua, Teradata, Adobe Campaign ClassicKnowledge of HTML and CSS, JavaScriptUnderstanding of email, social, mobile and display best practice Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification BTech,MCA,BCA
Posted Date not available
3.0 - 7.0 years
4 - 8 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: BTech/MCA/BCA Years of Experience: 3 to 7 years Language - Ability: English(International) - Expert About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable.Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also required.Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document.Understanding of offers, collaterals, segment, and collateral mapping concepts.Maintain campaign calendar with real time status of campaigns and go live status.Ensure timely completion of tasks and requestsEnsure accurate reporting at required frequencyRisk & Issue managementEscalate risks as per the escalation matrix definedIdentify gaps and areas for improvement in execution processes and propose improvement solutions What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channelsExecution experience in UNICA platform or similar marketing automation platformHands on experience on SQL to perform data extraction using relevant toolsExecution experience in database marketing, experience working in high pressure environments. 3 - 7 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the ClientUnderstanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics Understanding of marketing operations, processes, business requirementsComfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projectsStrong written and verbal communication skills with strong analytical and problem-solving skills. Exposure to Responsys, Salesforce, Marketo, Eloqua, Teradata, Adobe Campaign ClassicKnowledge of HTML and CSS, JavaScriptUnderstanding of email, social, mobile and display best practice Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BTech,MCA,BCA
Posted Date not available
6.0 - 11.0 years
4 - 8 Lacs
bengaluru
Work from Office
Experience in Digital marketing solutions like Marketo Engage, Adobe Campaign etc. Create, automate and measure campaigns across channels for B2B business case Integrating Adobe Experience Manager with Marketos ContentAI platform will enable enterprises to deliver personalized content at scale Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements. Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Posted Date not available
6.0 - 11.0 years
2 - 6 Lacs
mumbai
Work from Office
The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The candidate must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, the candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates and supervisors. An Analytics Consultant with 6+ years of experience, who has led and executed data-driven strategies to improve customer engagement and ROI across the customer lifecycle. Leveraging segmentation frameworks, lifecycle modeling and experimental design, delivering actionable insights for marketing campaign optimization, promotional strategy and audience presentation. Associate Process Manager Roles and responsibilities: Lifecycle Modeling: Built and operationalized customer lifecycle models to enable personalized interventions across acquisition, retention and reactivation stages. Customer Segmentation: Designed and implemented data-driven customer segmentations using behavioral, demographic and ML based clustering methods to drive targeted marketing. Performance Analytics & Insights: Delivered campaign performance dashboards and deep-dive insights that informed marketing optimizations and stakeholder decisions. Optimization: Identified opportunities to optimize channel mix, creative effectiveness and campaign ROI through continuous performance monitoring and predictive analysis. Promotion Modeling: Developed statistical models to evaluate the impact of promotional strategies on sales, elasticity and customer behaviour. Comms A/B Testing: Led A/B and multivariate testing across digital channels to optimize messaging strategies based on data-backed learnings. Technical and Functional Skills: Languages: SQL (Postgre SQL, MySQL), Python (Pandas, Matplotlib) / R Marketing Platforms: Adobe Campaign / Salesforce / Braze Experimentation: Google Optimize / Adobe Target Cloud ETL: Google BigQuery/ Snowflake / AWS Redshift
Posted Date not available
3.0 - 6.0 years
8 - 12 Lacs
gurugram
Work from Office
Title and Summary Front-End Developer Email & Web (HTML, CSS, JavaScript, Dreamweaver)r (Consultant)-1Overview The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within D&S that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within D&S and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands. Were looking for a talented Front-End Developer who specializes in email coding and also has experience supporting web development. This role is primarily to building high-quality, responsive, and accessible HTML emails that drive marketing performance. You'll also contribute to web-based assets like landing pages and banners as needed. If you have a strong attention to detail, enjoy working cross-functionally, and thrive in a fast-paced creative environment, this is the opportunity for you. What You'll Do Develop responsive and mobile-optimized HTML emails aligned with brand guidelines and industry best practices. Collaborate with designers, copywriters, and project managers to bring campaigns to life from concept to deployment. Translate Figma/PSD designs into pixel-perfect emails across various email clients and platforms (Outlook, Gmail, Apple Mail, etc.). Implement dynamic content and personalization using scripting tools like AMPscript (depends on ESP). Conduct thorough QA testing using tools like Litmus or Email on Acid, and troubleshoot rendering issues. Upload assets and manage content in ESPs such as Salesforce Marketing Cloud, Adobe Campaign, Mailchimp, Braze, etc. Stay current with email standards, accessibility (WCAG), and compliance regulations (CAN-SPAM, GDPR). Required Skills & Qualifications (Email Coding Focus) Good hands-on experience coding responsive HTML emails. Proficiency in HTML5, CSS3, media queries, mobile-first development, and experience with Dreamweaver or Visual Studio Code. Strong understanding of cross-client email rendering and testing tools. Familiarity with email scripting for personalization/dynamic content. Experience working within email platforms like SFMC, Adobe Campaign, Mailchimp, Klaviyo, etc. Understanding of email accessibility and compliance (e.g., ADA, WCAG 2.1). Ability to manage multiple projects and deliver high-quality work under tight deadlines. Strong attention to detail and ability to problem-solve creatively. Comfortable collaborating across functions and adjusting to various brand styles. Preferred Qualifications (Web Development Support) Experience developing responsive landing pages, microsites, or web banners. Solid foundation in JavaScript/jQuery for interactive elements. Familiarity with CMS platforms (e.g., WordPress, Drupal) and version control (Git). Basic understanding of SEO and web accessibility standards. Knowledge of backend technologies like PHP or MySQL is a plus. Exposure to modular design systems or frameworks (e.g., MJML). Interest in emerging tools and technologies, including GenAI for workflow enhancement.
Posted Date not available
3.0 - 5.0 years
8 - 13 Lacs
navi mumbai
Work from Office
About The Role Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.Knowledge of how a Database works which can be leveraged for Campaign Management is a must.Knowledge of AEM - Desirable Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys Mandatory if they dont have Adobe high proficiencyKnowledge of SQL and JS desirable What are we looking for? Candidate should be a graduateMinimum 2 year experience in Email/Campaign Management required.Strong verbal and written communication skillsExperience in Adobe Campaign QA and Adobe Campaign Lifecycle Understanding of Automation and Framework DevelopmentKnowledge on Targeting, Action, Deliveries, Flow Control activitiesKnowledge of JavaScript, HTML 5, CSS3.Excellent experience in Test Automation framework development using Selenium, JAVA and TestNGGood to have experience in Web Application Validation, API testing, REST & SOAP APIs, Saas, MultitenancyWorking knowledge of Linux, SQL platformsExcellent customer service skills and experience in customer facing role. Able to work in a highly dynamic environment and able to multi-task. Intimate knowledge of Campaign Management Best Practices and trends.Experience in Creating Complex workflows in ACM and list generation.Strong analytical knowledge in the marketing space.Impeccable time management and communication skillsProject and Client (Brand team) management experience is a must.Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted Date not available
3.0 - 5.0 years
2 - 6 Lacs
mumbai
Work from Office
About The Role Skill required: Marketing Operations - Web Content Management Designation: Web Developer Analyst Qualifications: BSc/Any Graduation Years of Experience: 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Manages Content for desktop and mobile sites, based on requirements, content and creative received from markets / global brand teams Manages HTML build for email The role will involve management, maintenance of digital materials for the Brand including; email, banners, category pages, campaign pages, micro-sites, mobile content and promotional campaigns to the highest international standard for function, design and innovation Keep current with emerging web technologies through relevant blogs and events Assure web-based information is archived for future needs and reference Work cooperatively with key team members, clients and vendors Role requires Digital Marketing Ads & Promotion creation/designA software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. What are we looking for? Excellent Communication Skills Experience in Email/Campaign Management required. Knowledge on Adobe Campaign Management. Bachelors degree, willing to work across different shifts Highly organized, detail oriented, and results focused HTML 4.1, XHTML 1.0, HTML 5, XML, SQL. DIV + CSS (Table less html) based liquid layout technique. CSS 1.0, CSS 2.0 (preferred), CSS 3.0 (added advantage). Working knowledge of JavaScript. Experience with Content Management Systems (Joomla, TeamSite, Vignette [added advantage] etc.). Working experience with content / document management on SharePoint Working knowledge of Website Analytics. Should have working knowledge of graphic editing software (Adobe Photoshop, Fireworks). Working experience of Responsive email/ websites. Good working experience on Microsoft Office products (Excel, PowerPoint, Word). Knowledge of SEO, Site Analysis, and Site Optimization will be added advantage Working experience on JIRA or Workfront would be an advantage Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification BSc,Any Graduation
Posted Date not available
2.0 - 4.0 years
6 - 16 Lacs
indore, hyderabad, ahmedabad
Work from Office
Role & responsibilities:- Design, implement, and manage dashboards using Adobe Analytics to track key performance metrics. Integrate various API endpoints to extract and manipulate data for reporting. Collaborate with cross-functional teams to understand business requirements and deliver actionable analytics insights. Ensure the accuracy and reliability of data across various channels. Troubleshoot and resolve data discrepancies or issues related to data feeds. Continuously improve and optimize reporting tools and dashboards for business stakeholders. Preferred candidate profile :- 2-4 years of experience working with Adobe Analytics and related tools. Proficient in data visualization and dashboard creation within Adobe Analytics. Strong experience with API integrations to pull data from various endpoints. Solid understanding of web analytics and data tracking methodologies. Familiarity with Adobe Experience Cloud and other Adobe tools. Strong analytical and problem-solving skills. Ability to work in a fast-paced environment with changing requirements.
Posted Date not available
5.0 - 8.0 years
2 - 5 Lacs
pune
Hybrid
Work mode: Hybrid Key Responsibilities and Duties: Deliver against the website optimization and customized experience strategies across the website and other touch points. Configure, administer, and operate Adobe Target to build Multi-channel campaigns Debug, troubleshoot, and fix the configuration and integration issues. Partner with the analytics teams on measurement across customized site experiences Diagnose and troubleshoot technical issues related to delivering custom site experiences Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence Develop JavaScript, CSS, and HTML Qualifications/Requirements:- Minimum 5-7 years of experience working Adobe Target 3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform Working experience in HTML, Java script and CSS
Posted Date not available
5.0 - 10.0 years
5 - 15 Lacs
hyderabad
Work from Office
Job Title: Adobe Campaign Manager Location: Hyderabad, India Company: Bhasaka Technologies Job Type: Full-Time Position Overview: We are looking for a talented and experienced Adobe Campaign Developer to join our team in Hyderabad. In this role, you will be responsible for building, executing, and optimizing end-to-end marketing campaigns using Adobe Campaign (Classic or Standard) . You will collaborate with cross-functional teams to deliver personalized, multi-channel campaigns that enhance customer engagement and business outcomes. Required Skills & Experience: 5+ years of hands-on experience with Adobe Campaign Experience in SQL (Oracle / SQL Server / PostgreSQL) Experience in Javascript / jQuery/XML/Web Services Knowledge of HTML DOM manipulation and page load events a plus Strong understanding of HTML and web protocols. Solid understanding of general business models, concepts and strategies. Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc.) Passion for the internet domain and use of technology to solve business problems. Exceptional organizational, presentation, and communication skills - both verbal and written. Must be self-motivated, responsive, professional and dedicated to customer success. Possess an innovative, problem-solving, and solutions-oriented mindset Demonstrated ability to learn quickly, be a team player, and manage change effectively. Extensive knowledge of Microsoft Office. Bachelor's/Master's degree in Computer Science with equivalent work experience. Preferred Qualifications: Should have been in a client facing role in the previous role. Previous experience working with Adobe Campaign Good understanding of integration of Adobe Campaign with other Adobe solutions AEM, Analytics, Target etc. would be plus. Good understanding or experience with AEP Core or App Services AJO. Experience presenting in front of various technical and business audiences. How to Apply: Send your resume to hr@bhasaka.com
Posted Date not available
2.0 - 7.0 years
5 - 9 Lacs
bengaluru
Work from Office
Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : NAMinimum 2 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will work on developing solutions to enhance business operations and streamline processes. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work-related problems.- Collaborate with cross-functional teams to understand project requirements.- Develop and implement software solutions to meet business needs.- Conduct code reviews and provide feedback to team members.- Troubleshoot and debug applications to ensure optimal performance.- Stay updated on industry trends and technologies to suggest improvements. Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Campaign Classic.- Strong understanding of database management systems.- Experience in developing and implementing marketing automation campaigns.- Knowledge of HTML, CSS, and JavaScript for front-end development.- Hands-on experience with API integrations and web services. Additional Information:- The candidate should have a minimum of 2 years of experience in Adobe Campaign Classic.- This position is based at our Bengaluru office.- A 15 years full-time education is required. Qualification 15 years full time education
Posted Date not available
7.0 - 12.0 years
17 - 25 Lacs
noida, new delhi, bangalore rural
Hybrid
Role:Campaign implementation consultant Exp:8+ years Location:Bangalore/Noida(Hybrid) Skills: Experience in working with Adobe Campaign Experience in SQL Experience in Javascript/jQuery/XML/Web Services Strong understanding of HTML and web protocols.
Posted Date not available
2.0 - 6.0 years
2 - 6 Lacs
chennai
Work from Office
Works in the area of Software Engineering, which encompasses the development, maintenance and optimization of software solutions/applications. 1. The Technician is worker in a field of technology, proficient in a relevant skill or technique, with a practical understanding of the theoretical principles. 2. The Technician is typically responsible for installation, troubleshooting and repair, testing and measuring, maintenance and adjustment, manufacturing or operations. 3. The Technician builds skills and expertise of his/her Engineering Discipline to reach standard technical skills expectations for the applicable role, as defined in Professional Communities. 4. The Technician collaborates and acts as team player with other Technicians and Engineers involved in his/her engineering activities. Works in the area of Software Engineering, which encompasses the development, maintenance and optimization of software solutions/applications.1. The Technician is worker in a field of technology, proficient in a relevant skill or technique, with a practical understanding of the theoretical principles.2. The Technician is typically responsible for installation, troubleshooting and repair, testing and measuring, maintenance and adjustment, manufacturing or operations.3. The Technician builds skills and expertise of his/her Engineering Discipline to reach standard technical skills expectations for the applicable role, as defined in Professional Communities.4. The Technician collaborates and acts as team player with other Technicians and Engineers involved in his/her engineering activities. - Grade Specific Is fully component in own area of technical activity. Shares knowledge and provides guidance and support to others. Proactively anticipates and acts upon clients needs. Fully autonomous to achieve his/her role. Drive teams and supports team members. Has ability of critical thinking and initiative to continuously improve own and team work. Skills (competencies) Verbal Communication
Posted Date not available
8.0 - 13.0 years
17 - 20 Lacs
mumbai
Work from Office
Job Title - GN - SONG - MT - Marketing Transformation - LS - Manager Management Level :07 - Manager Location::Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad Must have skills:Marketing Transformation, Lifesciences Job Summary The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & ResponsibilitiesStrong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns:Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution:Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design :Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects:Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms:Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization :Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Professional & Technical Skills: In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers Additional InformationAn opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | AccentureQualification Experience:8+ years Educational Qualification:MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field
Posted Date not available
7.0 - 12.0 years
10 - 14 Lacs
chennai
Work from Office
Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have skills : Adobe Campaign Classic Good to have skills : NAMinimum 7.5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. You will oversee the development process and ensure successful project delivery. Roles & Responsibilities:- Expected to be an SME- Collaborate and manage the team to perform- Responsible for team decisions- Engage with multiple teams and contribute on key decisions- Provide solutions to problems for their immediate team and across multiple teams- Lead the application development process- Coordinate with stakeholders to gather requirements- Ensure timely delivery of projects Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Campaign Classic- Strong understanding of marketing automation platforms- Experience in designing and implementing marketing campaigns- Knowledge of CRM systems integration- Hands-on experience in troubleshooting and resolving technical issues Additional Information:- The candidate should have a minimum of 7.5 years of experience in Adobe Campaign Classic- This position is based at our Chennai office- A 15 years full-time education is required Qualification 15 years full time education
Posted Date not available
5.0 - 8.0 years
7 - 10 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/design oA bachelor's degree in Business, Marketing, Data Analytics, or a related field is required.oAdditional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation
Posted Date not available
6.0 - 8.0 years
5 - 9 Lacs
mumbai
Work from Office
The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Develop and implement A/B and multivariate tests using Adobe Target. Create and manage personalized experiences and audience segments. Work closely with marketing, UX, and development teams to integrate Adobe Target into digital platforms. Analyze test results and provide insights and recommendations for optimization. Continuously monitor and optimize personalization campaigns to improve user engagement and conversion rates. Use data and analytics to identify opportunities for personalization and testing. Work with cross-functional teams to understand business objectives and user needs. Communicate test plans, results, and recommendations to stakeholders. Provide training and support to team members on Adobe Target best practices. Implement and configure Adobe Target within the Adobe Experience Cloud ecosystem. Troubleshoot and resolve technical issues related to Adobe Target. Ensure compliance with data privacy regulations and best practices. Stay updated on the latest trends and best practices in personalization and optimization. Contribute to the continuous improvement of processes, tools, and methodologies. Share knowledge and expertise with team members and stakeholders. Technical and Functional Skills: Bachelor's degree in Marketing, Business, Computer Science, or a related field. Masters degree is a plus. 6-8 years of experience working with Adobe Target and the Adobe Experience Cloud. Proven track record of successfully implementing and optimizing A/B and multivariate tests. Proficiency in Adobe Target, including setting up activities, audiences, and offers. Experience with web technologies such as HTML, CSS, JavaScript, and JSON. Familiarity with other Adobe Experience Cloud products (e.g., Adobe Analytics, Adobe Experience Manager) is a plus. Understanding of data layers, tagging, and tracking implementation. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent problem-solving abilities and attention to detail. Strong communication and collaboration skills. Ability to work independently and as part of a team. Detail-oriented with a focus on delivering high-quality work. Certification in Adobe Target is a must
Posted Date not available
2.0 - 5.0 years
4 - 9 Lacs
hyderabad, gurugram, bengaluru
Hybrid
Adobe Workfront Fusion Developer What you will do: Roles And Responsibilities As an Adobe Workfront Developer, you will develop and execute complex, multi-group Workfront implementations. These implementations will allow clients to appropriately manage budgets and timelines, improve productivity and overall quality of work, mitigate project risks, improve relationships with stakeholders, allow users to stay within their respective platforms and minimize back and forth between systems, and provide reports on project insights. The candidate will own development design elements, be able to identify and confirm technical design risks of architecture recommendations and develop mitigating approaches. The candidate will be responsible for advising on development strategies to fit each clients unique needs. The developer will ensure that client systems accurately meet the defined expectations and objectives of the business, ensuring that proper testing is implemented, and performance and security requirements are closely monitored by working with the project teams. The candidate must also have experience providing a level of effort and ROM estimates for technical solutions. Key Responsibilities Include Implement and maintain client Workfront instances Support with Workfront integration needs (native and Fusion) Understand the architecture requirements to ensure the foundation is solid and appropriate sharing rules are in place Provide and be knowledgeable in 'best practices' in Workfront development to optimize efficiency and quality of deliverables Pressure test solutions Build and execute actionable dashboards Participate in requirement discussions to gain added insights from the customer needs Document and communicate architecture strategy and work with the execution team and project manager to establish timeline and schedules for implementation and measurement Collaborate with delivery team and client regarding product definition, schedule, scope, and project-related decisions Design, develop, deliver, and maintain features and applications of Workfront that will excite our client stakeholders Develop solutions that are high quality, scalable, reliable, and reusable Work collaboratively in an Agile/Scrum team to plan sprints, expand stories into tasks, work on removing impediments, and execute at top velocity Investigate technologies that can be leveraged and integrated with Workfront to introduce new innovations in meeting business and customer goals Ability to communicate clearly and effectively with peers, managers, and other business stakeholders Requirements Experience Range: 2 to 5 Years Technical Skills You Will Bring Strong knowledge of Workfront Strong knowledge of Workfront Fusion preferred Knowledge of other Adobe technologies is a plus i.e., AEM, Target, Marketo, AJO, AEP, etc. 1+ years of experience in design, implementation and support of project management systems and 1+ years of experience as a Workfront Developer, Technical Consultant or Business Consultant Experience in integrating Workfront with 3rd party platforms such as CRM, Finance Systems, DAM, Creative Cloud, Timesheets, Event Platforms, etc. Preferred understanding of relational data models, SOAP APIs, REST APIs and integration techniques, Advanced SQL and Excel skills preferred. Excellent understanding of Workfront dependencies and design for implementations and optimizations Ability to construct and establish project management system standards and practices. Experience working with SOAP & Rest APIs and how they interact with other upstream/downstream systems. Technical background with a proven history of understanding complex systems. Ability to work independently and in a collaborative team environment; innovative, adaptable, self-directed, and team player. Bachelor's degree in computer science, information systems or another marketing, project management or technology-related field preferred Preferred certification Adobe Workfront Core Developer Expert or Adobe Workfront Core Developer Professional Workfront Fusion Certification a plus
Posted Date not available
4.0 - 5.0 years
3 - 7 Lacs
mumbai
Work from Office
Support and Maintenance of customers Adobe Campaign Classic platform Responsible for handling tickets in Production environment Perform RCA on recurring issue and provide permanent fixes Monitoring of the workflow and taking corrective actions Coordination of system-related activities between user and multiple technical teams Responsible for the upkeep and maintenance of Adobe Campaign application servers and coordination with DBA"s Understanding integration of Adobe with other applications. Primary Skills 4 to 5 years of support and development experience with Adobe Campaign Classic (Neolane) Experience in working with different Adobe Campaign modules, like; Message Centre, Content Manager, FDA, etc. Knowledge and experience with the following programming languagesHTML, XML, JavaScript and SQL Knowledge and experience of integrating Adobe Campaign with other system Basic knowledge on SQL and Unix Good communication and interpersonal skill and willing to travel if required as this roles involves directly working with end customer. Secondary Skills Good to have Adobe Campaign Classic Developer Expert certification
Posted Date not available
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