Adobe Campaign

As a member of Viraaj HR Solutions, you will be responsible for designing and executing email marketing campaigns using Adobe Campaign. Your role will involve segmenting lists based on behaviors, analyzing campaign performance, and generating reports to improve email strategies. You will also develop automation workflows to optimize communication with prospects and customers, collaborate with content creators for engaging messaging, and ensure compliance with email marketing regulations and best practices. Additionally, you will monitor deliverability rates, maintain and update the database of leads and clients, and conduct A/B testing to identify the most effective email strategies. To excel in this position, you should hold a Bachelor's degree in Marketing, Business, or a related field and have proven experience with Adobe Campaign or similar email marketing tools. A strong understanding of HTML and CSS for email template design, knowledge of email marketing best practices and data privacy regulations, and excellent analytical skills for data-driven decision-making are essential. Your ability to work independently and as part of a team, attention to detail, organizational skills, effective communication, and interpersonal skills will be crucial. Experience in managing and optimizing database marketing initiatives, prioritizing tasks in a fast-paced environment, familiarity with CRM software and marketing automation tools, and strong creative thinking with a problem-solving orientation are desired qualities. Moreover, experience in conducting A/B testing, analyzing results, digital marketing, and being a continuous learner adaptable to new marketing technologies will be advantageous. By joining our team, you will play a vital role in end-to-end campaign execution from concept to reporting, providing insights and recommendations to enhance campaign performance, utilizing CRM data to personalize client communication, staying updated with industry trends, and coordinating with cross-functional teams to align marketing strategies. Your dedication to ensuring quality assurance for emails prior to distribution will contribute to the success of our email marketing efforts.,