Ad Operations Executive

Role Overview: As an Ad Operations Executive (Fresher) at our growing digital team, you will play a crucial role in managing and optimizing digital ad campaigns, primarily focused on mobile and affiliate marketing. Your responsibilities will include setting up and monitoring ad campaigns, creating daily performance reports using Excel or Google Sheets, and assisting in campaign tracking setup and integration with platforms such as Appsflyer and Branch. You will collaborate with internal teams including Affiliate, Sales, and Tech to ensure smooth campaign execution and troubleshoot any delivery, tracking, or reporting issues that may arise. Additionally, you will be responsible for maintaining campaign documentation and supporting the operations team with day-to-day tasks. Key Responsibilities: - Set up and monitor ad campaigns - Create daily performance reports using Excel or Google Sheets - Assist in campaign tracking setup and integration with platforms like Appsflyer and Branch - Collaborate with internal teams to ensure smooth campaign execution - Troubleshoot delivery, tracking, or reporting issues - Maintain campaign documentation - Support the operations team with day-to-day tasks Qualifications Required: - Fresh graduate or up to 1 year of experience in Ad Operations, Digital Marketing, or MIS - Strong Excel skills including VLOOKUP, Pivot Tables, and basic formulas - Good communication and coordination skills - Understanding of digital marketing metrics such as CTR, CVR, ROI, Impressions, and Clicks - Knowledge of tracking tools like Appsflyer, Branch, or Google Analytics - Bachelors degree in BBA, BCA, B.Tech, or a related field is required Additional Details: In return, you will have the opportunity for hands-on learning in the fast-paced ad tech industry, training in ad operations, tracking, and campaign management, and exposure to global digital campaigns and top-tier partners. You will work within a friendly and collaborative team culture that encourages growth and development in the field of digital marketing.,