Ad Operations Executive

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ROLE OVERVIEW:

Ad Operations Executive

performance / affiliate marketing operations

KEY RESPONSIBILITIES:

Campaign setup and Trafficking:

• Set up, launch, and manage campaigns across

  Meta, Snapchat, NewsBreak, Google Ads

  and other traffic sources.
• Implement correct targeting, bids, budgets, creatives, and tracking parameters (UTMs, click IDs, macros, etc.).
• Coordinate with internal teams to ensure timely delivery and correct formatting of creatives and landing pages.

Tracking, Pixels, Offers & Attribution (Redtrack + GTM + CAPI)

• Configure and maintain tracking in

  RedTrack

  :
• Campaigns, landers, flows,

  offer onboarding

  ,

  offer source onboarding

  , and caps.
• Setting up and testing S2S postbacks and parameters with affiliate networks and traffic sources.
• Set up and manage

  pixels, tags and events

  via

  Google Tag Manager (GTM)

  for multiple funnels and offers.
• Work with

  GA/GA4

  to validate events, conversions and user journeys.
• Assist in implementing and validating

  CAPI / server-side tracking

  (e.g. Meta CAPI via GTM / RedTrack).
• Troubleshoot tracking issues (missing conversions, mismatched data, broken links, redirect issues, postback errors, etc.).

Performance Montoring and Optimisation Support:

• Monitor daily performance metrics (clicks, conversions, EPC, CPA, ROI, CTR, CVR etc.) across platforms and trackers.
• Identify under-performing campaigns, placements, creatives, and share recommendations with media buyers.
• Assist in running basic optimizations: pausing poor placements/creatives, adjusting budgets, updating negative lists, etc.

QA and compliance:

• Conduct pre-launch QA checks: links, tracking, pixels, page load, device compatibility, and funnel flow.
• Ensure campaigns comply with platform policies and vertical-specific guidelines (e.g. insurance, sweeps, lead-gen).
• Perform regular audits to maintain data integrity and reduce discrepancies between platforms and tracking tools.

Stakeholder and Vendor Co-ordination:

• Work closely with media buyers, designers, developers, and affiliate managers to ensure smooth execution.
• Coordinate with networks, traffic sources, and tracking/tool support (e.g. RedTrack, ad platforms) to resolve issues.
• Clearly document and communicate issues, resolutions, and process updates to the team.

Process Improvement and Documentation:

• Identify gaps in current workflows and suggest improvements to make ops more scalable and error-free.
• Maintain

  SOPs and checklists

  for campaign setup, QA, tracking implementation, offer onboarding, and reporting.
• Stay updated on new features, platform updates, and best practices across ad platforms and affiliate tools.

KEY SKILLS AND COMPETENCIES:

Advertising Platorm:

one or two

• Meta Ads Manager (Facebook/Instagram)
• Snapchat Ads Manager
• NewsBreak Ads
• Google Ads
• Other display / native / affiliate traffic sources (nice to have)

Tracking and Analytics:

• Basic understanding or working knowledge of

  RedTrack

  or similar tracking tools (Voluum, Binom, ClickFlare, etc.).
• Familiarity with

  GTM

  (tags, triggers, variables) and

  GA/GA4

  (events, goals, basic reporting).
• Ability to read campaign and funnel performance data and derive simple, actionable insights.

Technical and operational:

• Comfortable working with

  UTMs, postbacks, S2S URLs, pixels, events, macros, and parameters

  (or willing to learn fast).
• Strong attention to detail and ability to spot setup mistakes or data discrepancies.
• Good

  Excel/Google Sheets

  skills for reporting and basic analysis.

QUALIFICATION:

• Graduate / Post-graduate in any discipline.

• 1–3 years

  of experience in

  Ad Operations / Media Operations / Performance Marketing / Affiliate Marketing

  preferred.
• Prior exposure to

  tracking tools (preferably RedTrack)

  and at least one major ad platform (Meta / Google / Snap / others) is a plus.

WHAT WE OFFER:

• Health Insurance.
• Exposure to real-world scaling challenges (traffic, performance, uptime).
• Flat hierarchy, flexible work culture, and true ownership of your projects.