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ACN GN - SONG - MT - Adobe Analytics - Consultants

ACN GN - SONG - MT - Adobe Analytics - Consultants

Accenture

5 - 10 years

8 - 13 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

digital analytics api integration google analytics data visualization martech digital marketing gtm css adobe analytics adtech bi power bi adobe firebase javascript sql marketing tableau testing tools web technologies html api

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role
Job TitleAdobe Analytics | Consultant | Strategy & Consulting Global Network
Management Level09 - Consultant LocationDelhi, Gurgaon, Mumbai, Bangalore , Chennai, Hyderabad, Pune Skills & Experience
Must have skillsDigital Analytics, Google Analytics, Tag Management Platforms (GTM, Launch, Tealium), API Integration, Data Visualization (Tableau, PowerBI ) Good to have skillsFirebase, Appsflyer , Ads Data Hub, Ad Platform APIs Experience5+ years in digital analytics with focus on Google Analytics and Martech/Adtech stack integration Educational Qualification B.Tech /BE Job
Summary
As a Digital Analytics Platform Manager, you will be responsible for conducting user experience assessments on websites/apps, analyzing digital analytics capabilities, and providing recommendations to optimize the analytics stack. You will gather business requirements, translate them into architectural designs, and guide teams in integrating analytics technologies into digital platforms. Roles & Responsibilities

Conduct user experience assessments and optimize analytics stack.

Gather and translate business requirements into architectural designs.

Guide integration of analytics technologies into digital platforms.

Analyze integration aspects between analytics and allied systems.

Design digital analytics data inclusion for customer 360 view.

Understand customer journey and improve marketing initiatives.

Implement integrations and manage tags.

Convey impact of regulations like HIPPA, CCPA, GDPR.

Produce reports from databases and logs.

Implement analytics through tag management and visualization tools.

Integrate external data sources for unified customer view.

Qualification
Professional & Technical Skills

Proficiency in digital analytics and Google Analytics integration.

Knowledge of website/app analytics tools and Martech/Adtech stack.

Understanding of collaboration between analytics and marketing technologies.

Experience with JavaScript, HTML, CSS, SQL, APIs, and testing tools.

Expertise in tag management platforms and ad conversion pixel implementation.

Familiarity with Ads Data Hub and ad platform APIs.

Awareness of Ad Tech ecosystem and campaign tracking tools.

Experience with visualization tools like Tableau, PowerBI .

Additional Information
The ideal candidate will possess a strong educational background in computer science or a related field, along with a proven track record of delivering impactful solutions using digital analytics platforms. This position is based at our India offices. About Our Company | Accenture

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ACN GN - SONG - MT - Adobe Analytics - Consultants