ACN GN - SONG - MT - Adobe Analytics - Consultants

Role Overview: As a Digital Analytics Platform Manager, your role involves conducting user experience assessments on websites/apps and analyzing digital analytics capabilities. You will provide recommendations to optimize the analytics stack, gather business requirements, translate them into architectural designs, and guide teams in integrating analytics technologies into digital platforms. Key Responsibilities: - Conduct user experience assessments and optimize analytics stack. - Gather and translate business requirements into architectural designs. - Guide integration of analytics technologies into digital platforms. - Analyze integration aspects between analytics and allied systems. - Design digital analytics data inclusion for customer 360 view. - Understand customer journey and improve marketing initiatives. - Implement integrations and manage tags. - Convey the impact of regulations like HIPPA, CCPA, GDPR. - Produce reports from databases and logs. - Implement analytics through tag management and visualization tools. - Integrate external data sources for a unified customer view. Qualifications Required: - Must have skills in Digital Analytics, Google Analytics, Tag Management Platforms (GTM, Launch, Tealium), API Integration, Data Visualization (Tableau, PowerBI). - Experience of 5+ years in digital analytics with a focus on Google Analytics and Martech/Adtech stack integration. - Educational Qualification of B.Tech/BE. (Note: No additional details about the company were provided in the job description.),