Account Manager / Manager- Agency Ad Sales - Delhi

Job Description

About PhonePe Group: Culture AM - Agency Ad Sales Function brief: Ad-Sales enables Brands to leverage PhonePe s strength of User reach (600 Mn+ Registered), Scale (7Bn+ App opens) and Engagement (40+ visits per month) to drive their Brand Marketing & Performance Marketing Objectives. Brand Marketing objectives primary include the top 2 steps of the Purchase funnel - Awareness & Interest through Reach & Frequency campaigns, while Performance Marketing objectives include New User Acquisition, Sales/Transactions, Dormant User and Premium user activation. There are two primary Sales roles in PhonePe Ads - Direct Ad Sales and Agency Ad Sales. Direct Ad sales- Sales team works directly with the Brand Marketing & Performance Marketing teams of the advertisers/brands. Agency Ad sales - Sales team directly with a marketing agency that work across advertisers & industries. Responsibilities: Open and scale agency business to gain larger spends within the marketing budgets of large marketing agencies in India Establish strong relationships with multiple stakeholders - Commercial teams, Digital leads and Media planners within the Agency-Region specific teams Build strong 1:1 relationship with agency personnels and understand the spends across objectives, channels, and scope potential for PhonePe Ads Drive awareness for PhonePe Ads offerings within the agencies through roadshows, workshops and account depth discussions Deliver on the revenue target by establishing business development rigors & feedback loops for product on outcomes delivered & scope of further business. Handle outbound sales (hard/push sales) according to the business needs to penetrate the new accounts and new business lines deeper. Collaborate within Agencies to ensure inflow of campaign briefs from the key accounts and various industries to gain larger spend share from the Agency Requirements: 3-5 Years of similar experience in Media. Tier 1 college is required.