Account Director

Job Title: Account Director - B2B brands

About the Role

We are looking for a Brand Services professional to lead end-to-end management of purpose-driven, psychology-led brand projects. The role requires strategic thinking, strong client leadership, creative oversight, and the ability to translate behavioural science into clear, impactful brand communication.

Key Responsibilities

• Manage the full lifecycle of brand projects—from brief, strategy, and solution development to execution.
• Work on initiatives rooted in behavioural psychology and emotional well-being; translate academic frameworks into structured, audience-friendly content.
• Lead B2B and B2C client relationships, with a strong focus on integrated, cross-platform campaign delivery.
• Collaborate with internal teams (Strategy, Creative, Media, Tech, Production) and external partners to ensure seamless execution.
• Oversee scoping, timelines, SOWs, budgets, WIPs, presentations, and project documentation.
• Anticipate challenges, identify opportunities, and proactively craft solutions.
• Conduct research and insight mining to power idea-led thinking.
• Develop case studies and contribute to account growth.

Requirements

• Experience managing consumer and B2B brands within advertising, digital, or creative agencies.
• Proven experience handling B2B clients for integrated campaigns is essential.
• Strong proficiency in presentation building, strategic articulation, and content/copy writing.
• Ability to manage multiple projects with detail orientation and a big-picture lens.
• Familiarity with behavioural or positive psychology frameworks is a strong advantage.
• Academic or applied background in psychology preferred.