Account Director Media Strategy

You will be joining Innocean, a global marketing and communication company that opened its doors in India in 2005. With a team of over 150 employees, including creatives, strategists, account people, technologists, analysts, and producers, we work collaboratively to provide holistic and integrated solutions to our clients. **Key Responsibilities:** - **Strategic Media Planning & Execution** - Develop and oversee integrated media strategies across traditional, digital, and emerging channels. - Drive data-driven media planning and optimization to achieve business and marketing objectives. - Ensure seamless integration of media plans with creative, content, and brand strategy. - **Leadership & Team Management** - Lead, mentor, and grow a high-performing media strategy team. - Foster a culture of innovation, collaboration, and excellence. - Develop training programs to keep the team updated on industry trends and technologies. - **Client & Stakeholder Management** - Serve as a trusted media advisor for key clients, understanding their business challenges and objectives. - Build and maintain strong relationships with media vendors, platforms, and technology partners. - Present media strategies, insights, and performance reports to clients and senior stakeholders. - **Performance & Analytics** - Leverage data analytics, audience insights, and AI-driven tools to refine media strategies. - Track and measure media effectiveness, ensuring campaign objectives and KPIs are met. - Stay ahead of industry benchmarks, audience behaviour, and competitive landscape. - **Innovation & Market Trends** - Drive adoption of emerging media platforms, AI-driven automation, and programmatic advertising. - Experiment with new media formats and channels to enhance brand engagement. - Ensure compliance with industry regulations, ethical advertising practices, and data privacy laws. **Qualifications Required:** - 10+ years of experience in media strategy, planning, and buying within a digital first advertising agency. - Proven track record in handling large-scale, multi-channel campaigns for top-tier brands. Innocean is dedicated to providing innovative solutions tailored to meet the specific needs of our clients. If you are passionate about media strategy, thrive in a collaborative environment, and have a proven track record in media planning, we would love to have you on board.,