71 Media Analytics Jobs

Overview Social Listening & Media Monitoring – Analyst Shift Time – 6:30PM – 3:30AM (IST) Location – Bangalore / Mumbai / Gurugram / Hyderabad / Chennai / Coimbatore Hybrid Work Model – 3 Days work from office (per week) Skills :- Social Listening, Talkwalker,Brandwatch Experience: - 3-5 Years About Role – We are seeking a highly skilled and culturally astute Listening & Monitoring Analyst to join our team. This role requires a deep understanding of U.S. media and cultural nuances, as well as the ability to interpret and analyze media content beyond surface-level summaries. The ideal candidate will have extensive experience in media About Omnicom Global Solutions – Omnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries. Omnicom Global Solutions India plays a key role for our group companies and global agencies by providing stellar products, solutions, and services in the areas of Creative Services, Technology, Marketing Science (Data & Analytics), Advanced Analytics, Market Research, Business Support Services, Media Services, and Project Management. We currently have 4000+ awesome colleagues in Omnicom Global Solutions India who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Responsibilities This is an exciting role and would entail you to: Dashboard Setup and Customization: Understand team/client needs and requirements. Create interactive dashboards within Talkwalker. Use existing templates and apply minor customizations to develop dashboards within Talkwalker (agency listening platform). Review dashboards with account teams and optimize based on feedback. Ongoing Monitoring: Align with client/agency needs and monitoring protocols. Monitor social/traditional media platforms and online sources to track discussions, trends, and relevant mentions related to our clients and industry. Create weekly coverage/conversation emails (or at other frequencies dictated by protocol), distilling relevant insights and flagging any issues. Analyze social and traditional media to extract critical insights, understand sentiment, and identify emerging themes/trends related to brand, competition, and broader industry. Ad Hoc Listening Projects: Understand client/team needs and requirements. Recommend and refine search queries in alignment with the assignment. Perform, analyze, and interpret queries in one or more agency listening platforms. Produce custom reports that clearly align with the research objective, address key hypotheses, and tell the story of findings. Offer timely ad-hoc analysis and insights on current events or topics pertinent to our clients. You will be working closely with: Global clients and account managers of our Market Research team. Collaborate proactively across teams and with clients to ensure alignment and deliverables. Qualifications This may be the right role for you if you have. Bachelor’s degree in data science, Marketing Analytics, or a related field. 3+ years of experience in Social Listening, with at least 1-2 years in marketing or public relations. Proficiency in social media analytics platforms. Strong interpretation skills, especially related to U.S. culture and zeitgeist. Ability to identify landscape (social, media, competitor, etc.), audience, themes, and sentiment of the U.S. market. Experience in identifying Key Opinion Leaders (KOLs) and influencers in relevant industries. Experience working with U.S. clients and on U.S.-focused projects. Proficiency in brand and industry keywords (technical and jargon) and expertise in Boolean query building and management. Expertise in data management and analysis using MS Excel. Proficiency in listening platforms such as Talkwalker (preferred), Brandwatch, and Muckrack. Strong written and verbal communication skills with attention to detail. Ability to work collaboratively across teams and with clients. Proficiency in data/sentiment analysis tools, including Excel and PowerPoint. Ability to visualize data and insights in a client-ready report. Experience with MySQL, Python, and Power BI. Strong organizational and multitasking skills. Analytical mindset with the ability to translate data into actionable insights. Confidence in building and maintaining team relationships. A collaborative, proactive approach to problem-solving and project management. General understanding of the PR/Communications industry.

Designation: Analyst- Media Location :Pune Work Mode: Hybrid Shift: Night Shift Prefer candidates with NP: 0 TO 30 Days only Analyst will use in-depth knowledge in Technical Analytics skills and an understanding of media channel based KPIs to help campaign reporting, measurement along with providing insights & recommendations Key Responsibilities Analyze media spend, ROI, and performance metrics across key digital platforms such as Google Ads, Facebook/Instagram, DCM, DV360 and translating data into actionable insights. Develop and maintain advanced dashboards and reports that provide actionable insights and visualizations to stakeholders at different levels of the organization. Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines Skills and experience: Minimum 2+ years of experience as a Marketing Analyst. Strong experience with Digital Media Data across Search, Social, Display, Programmatic media and strong understanding of Digital KPIs. Understanding of marketing funnels and relevant KPIs. Knowledge of selected programming languages (e.g ., SQL) In-depth knowledge of relational databases (e.g., Snowflake, GCP) Analytical & problem-solving skills. Strong written and oral communication skills. Expertise in designing new dashboards, identifying the right metrics, layout. Exposure to Tableau. Good-to-have: Other Visualization tools like Power BI and Looker Studio, GCP, Datorama etc.

We are seeking a competent writer/editor with expertise in creating B2B-focused content and communication strategy, and producing high-quality, error-free print-ready marketing collaterals, website content, social media content, video scripts, email marketing content, and more. The potential candidate must be a good writer who can do secondary research and turn technical and business content into engaging communication material. Should be familiar with the B2B enterprise financial technology domain. Familiarity with marketing technology domains will be an added advantage. Roles and Responsibilities: Developing, managing, and executing a comprehensive, full-funnel content marketing strategy and a production calendar focused on C-level business audiences. Collaborating with cross-functional teams (Product, Technology, Sales etc.) to create various types of marketing collaterals such as brochures, case studies, e-books, whitepapers, landing pages, press releases, and more. Conducting secondary research and ideating to produce engaging digital content assets such as blog posts, video scripts, infographics, cold emails, newsletters, and social media posts. Repurposing existing content and creating new ideas to drive traffic, engagement, and business leads. Implementing SEO best practices to improve content visibility and organic traffic. Taking full ownership of content production and assisting team members with other written materials as needed. Coordinating media outreach and communication requirements for events from time to time. Managing freelance writers when required Requirements Key skills required for the role: 8+ years of experience in content writing or marketing communication, preferably in the B2B financial technology sector. Demonstrated ability to learn quickly, adapt to changing circumstances, and manage multiple priorities. Strong understanding of which platform is best suited for different types of content. Proficiency in conducting secondary research in B2B financial technology domain. Good time management and interpersonal skills. Data-driven approach with a good understanding of Google Analytics, social media analytics, and other relevant tools. Experience in online community building. Expertise in AP Stylebook (or any other international style guide) will be an added advantage Benefits The company offers a range of employee benefits including: Cashless medical insurance for employees, spouses, and children Accidental insurance coverage Life insurance coverage Complementary lunch coupon Company-paid transportation Access to online learning platforms such as Udemy. Retirement benefits including Provident Fund (PF) and Gratuity Sodexo benefits for income tax savings Paternity & Maternity Leave Benefit National Pension Saving

We are looking for a dynamic and creative Digial Marketing Executive to join our team at Bion Analytx Private Limited. The ideal candidate will be responsible for developing engaging content, managing social media, and enhancing our digital presence. The role requires a mix of creativity, marketing skills, and excellent communication abilities to drive brand awareness and engagement. Key Responsibilities: Develop, create, and publish high-quality content for social media, websites, and digital marketing campaigns. Design eye-catching social media posts, infographics, and promotional materials. Research industry trends, collect relevant information, and present insights effectively. Collaborate with the marketing team to create strategies that increase engagement and brand awareness. Manage and optimize digital marketing campaigns to improve reach and visibility. Deliver compelling presentations to internal and external stakeholders. Maintain a professional and appealing presence in all digital and offline interactions. Key Skills & Requirements: Proven experience in content creation, digital marketing, and social media management. Strong creative and visual storytelling abilities. Excellent written and verbal communication skills. Knowledge in design tools like Canva, Adobe Photoshop, or other content creation platforms. Strong presentation and public-speaking skills. Good research and information-gathering abilities. A well-groomed and professional appearance for client interactions and brand representation. Preferred Qualifications: Bachelors degree in Marketing, Communications, Media, or a related field. Experience with SEO, social media analytics, and paid digital marketing campaigns. Previous work experience in a similar role is an added advantage. Mandatory Key Skillsmedia analytics,marketing,campaigns,marketing campaigns,brand awareness,web technologies,infographics,content creation,creativity,adobe,social media marketing,sem,smo,presentation skills*,media management*,seo*,digital marketing*,photoshop*

We are seeking a competent writer/editor with expertise in creating B2B-focused content and communication strategy, and producing high-quality, error-free print-ready marketing collaterals, website content, social media content, video scripts, email marketing content, and more. The potential candidate must be a good writer who can do secondary research and turn technical and business content into engaging communication material. Should be familiar with the B2B enterprise financial technology domain. Familiarity with marketing technology domains will be an added advantage. Roles and Responsibilities: Developing, managing, and executing a comprehensive, full-funnel content marketing strategy and a production calendar focused on C-level business audiences. Collaborating with cross-functional teams (Product, Technology, Sales etc.) to create various types of marketing collaterals such as brochures, case studies, e-books, whitepapers, landing pages, press releases, and more. Conducting secondary research and ideating to produce engaging digital content assets such as blog posts, video scripts, infographics, cold emails, newsletters, and social media posts. Repurposing existing content and creating new ideas to drive traffic, engagement, and business leads. Implementing SEO best practices to improve content visibility and organic traffic. Taking full ownership of content production and assisting team members with other written materials as needed. Coordinating media outreach and communication requirements for events from time to time. Managing freelance writers when required Requirements Key skills required for the role: 8+ years of experience in content writing or marketing communication, preferably in the B2B financial technology sector. Demonstrated ability to learn quickly, adapt to changing circumstances, and manage multiple priorities. Strong understanding of which platform is best suited for different types of content. Proficiency in conducting secondary research in B2B financial technology domain. Good time management and interpersonal skills. Data-driven approach with a good understanding of Google Analytics, social media analytics, and other relevant tools. Experience in online community building. Expertise in AP Stylebook (or any other international style guide) will be an added advantage Benefits The company offers a range of employee benefits including: Cashless medical insurance for employees, spouses, and children Accidental insurance coverage Life insurance coverage Complementary lunch coupon Company-paid transportation Access to online learning platforms such as Udemy. Retirement benefits including Provident Fund (PF) and Gratuity Sodexo benefits for income tax savings Paternity & Maternity Leave Benefit National Pension Saving

Role Overview: We are hiring Marketing Mix Modeling Analysts with 2-4 years of experience in Marketing Analytics, with strong focus on data modeling, media and sales analytics, and price/promotion impact evaluation. This role will support model development and data preparation for multiple brands across media and sales channels. Key Responsibilities: 1. Assist in building and validating Marketing Mix Models using media, sales, and marketing input data 2. Prepare and transform datasets for modeling (GRPs, spends, distribution, sales, Nielsen data, etc.) 3. Work on Price & Promotion analytics, RCM models, and forecasting logic 4. Apply statistical techniques like regression, decay/adstock, and optimization 5. Support senior team members in creating presentations, model summaries, and business insights 6. Collaborate with internal/external stakeholders for data alignment and delivery planning Key Skills & Tools: 1. Hands-on experience with Python. 2. Good understanding of Marketing Mix Modeling and related statistical methods 3. Comfort with marketing and media data: TV, Digital, Distribution, Sales, Nielsen RMS/RA 4. Strong in Excel and SQL for data handling and reporting Preferred Background: 1. Worked in FMCG, retail, media analytics, or marketing consulting projects. 2. Exposure to marketing measurement or econometric modeling techniques

We are looking for a Social Media Executive to manage social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, etc. Education Qualification Required: Graduate Key Responsibilities: Research audience preferences and discover current trends Execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Coordinate with designers to create engaging text, image, and video content Optimize company pages on different platforms to increase the visibility of the companys social content Measure Social Media traffic Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with co-workers (Designers & Content developer, paid marketing) to manage reputation, identify key players and coordinate actions Stay up-to-date with changes in all social platforms ensuring maximum effectiveness Reply to online reviews, comments and share contents on groups. Suggest new ways to attract prospective customers, like promotions and competitions Technical Skills/Competencies Required: Hands-on experience using various social media platforms to advertise Ability to deliver creative web content (text, image and video) Knowledge of social media analytics Soft Skills/Attributes Required: Excellent communication skills (Reading, Writing, Listening) Ability to present reports on weekly/monthly basis

Responsibilities: Develop media plans & strategies Manage vendor relationships Analyze results & reports Strong understanding of digital platforms (Google Ads, Meta, YouTube, etc.) Coordinate campaign execution

Qua is a modern-age womenswear brand that is committed to elevating modern women. As we are expanding, we are looking for an enthusiastic and creative FASHION WRITER to join our team. We are only looking for candidates who hold a background in fashion journalism. This is a full-time, on-location role. No freelancers, part-time, or agencies will be considered. Responsibilities Write clear, persuasive, and engaging copy for various platforms, including websites, social media, email campaigns, advertisements, and product descriptions. Create content for marketing campaigns, including taglines, slogans, scripts, and press releases. Brainstorm with the marketing team for new ideas and strategies for effective content. Ensure consistency in tone, style, and messaging across all communication channels to align with the brands identity and values. Write optimized content to enhance discoverability and drive traffic while balancing creativity with analytics. Work closely with marketing, design, and product teams to develop content that supports broader brand strategies. Weave compelling narratives that resonate with the target audience, helping to build an emotional connection with the brand. Qualifications Bachelor's degree or equivalent experience in Fashion Communication / Mass Communication / English (Hons.) 1+ years of copywriting experience especially in fashion and lifestyle. Excellent written and verbal communication skills. Very high awareness of pop culture both on and off digital, and also remain aware of the broader zeitgeist. Should have an understanding of marketing, social, and media analytics to shape and optimize content based on performance and learnings. Experience in the fashion/ lifestyle industry is a must. If you're interested, send us your resume and past work at hiring@qua.clothing,

As a Data Scientist at GALE, you will be a key member of our team focused on leveraging your expertise in machine learning, Generative AI (GenAI), and media/marketing analytics to drive impactful projects and contribute to real-world business challenges. With 4-6 years of experience, you will play a crucial role in implementing machine learning models to solve business problems and developing GenAI solutions for workflow optimization and insights generation. Your responsibilities will also include analyzing marketing performance data, conducting campaign analysis, customer segmentation, and basic attribution modeling. You will be tasked with creating and maintaining dashboards and visualizations using tools such as Tableau, Power BI, or similar software, and presenting data insights to technical and non-technical stakeholders. Additionally, you will handle data preprocessing, cleaning, and transformation, as well as writing basic SQL queries for data extraction and manipulation. Collaboration is key at GALE, and you will work closely with cross-functional teams to drive data-driven decisions. Continuous learning is encouraged, and you will stay updated with the latest advancements in data science and analytics. Key Skills required for this role include proficiency in Python for data analysis and model development, understanding of machine learning concepts and tools, experience with GenAI tools and techniques, interest in media/marketing analytics, proficiency in data visualization tools, and basic knowledge of SQL. Familiarity with cloud platforms, exposure to A/B testing, marketing mix modeling, customer segmentation, and basic understanding of NLP and large language models are preferred. To qualify for this position, you should hold a Bachelor's degree in Data Science, Computer Science, Statistics, Mathematics, or a related field. If you are passionate about building something great, innovating, and achieving excellence in your craft, GALE is the perfect place for you to grow and thrive.,

Overview Location: Chennai, Coimbatore, Bangalore, Hyderabad Experience: 2 to 3 years Skills: Paid Social, Snapchat, Meta, Pinterest About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together! Responsibilities Client Relationship Management: Serve as a primary point of contact for clients or stakeholders, understanding their business objectives, and maintaining strong relationships. Provide strategic recommendations, campaign updates, and insights to clients, ensuring their satisfaction and retention Managing Search & Social campaigns end to end including setup, optimizations & reporting. Creation of detailed Search & Social media plans in line with business objectives and campaign brief Translates business KPIs in channel KPIs Creation and set up of the campaign Management of Social & search campaigns on time on budget on target Tracks performance in reporting & dashboards Analysis and optimization of the campaigns Works with Meta, Google & Bing team to troubleshoot performance related issues. Qualifications Bachelor's degree (Mandatory) in marketing, advertising, business, or a related field (a relevant master's degree is a plus) Proven experience (typically 2+ years) in search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc. Proficiency in using web analytics tools (e.g., Google Analytics) and social media analytics platforms Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously Strong leadership and team management abilities, with experience in mentoring and developing team members.

Specific Tasks:Developing content calendars and posting schedules. Creating and optimizing social media profiles. Running social media campaigns. Analyzing social media performance using tools like Google Analytics and social media analytics. Working with influencers to drive SEO and social media engagement. Assisting with content audits and providing recommendations for improvement. Supporting product launches with social media content. Skills and Qualifications:Proven experience in social media management, content creation, and community engagement. Strong understanding of social media platforms and best practices. Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Experience with social media management tools and analytics platforms. Creative and strategic thinking.

Specific Tasks:Developing content calendars and posting schedules. Creating and optimizing social media profiles. Running social media campaigns. Analyzing social media performance using tools like Google Analytics and social media analytics. Working with influencers to drive SEO and social media engagement. Assisting with content audits and providing recommendations for improvement. Supporting product launches with social media content. Skills and Qualifications:Proven experience in social media management, content creation, and community engagement. Strong understanding of social media platforms and best practices. Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Experience with social media management tools and analytics platforms. Creative and strategic thinking.

Specific Tasks: Developing content calendars and posting schedules. Creating and optimizing social media profiles. Running social media campaigns. Analyzing social media performance using tools like Google Analytics and social media analytics. Working with influencers to drive SEO and social media engagement. Assisting with content audits and providing recommendations for improvement. Supporting product launches with social media content. Skills and Qualifications: Proven experience in social media management, content creation, and community engagement. Strong understanding of social media platforms and best practices. Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Experience with social media management tools and analytics platforms. Creative and strategic thinking.

Specific Tasks:Developing content calendars and posting schedules. Creating and optimizing social media profiles. Running social media campaigns. Analyzing social media performance using tools like Google Analytics and social media analytics. Working with influencers to drive SEO and social media engagement. Assisting with content audits and providing recommendations for improvement. Supporting product launches with social media content. Skills and Qualifications:Proven experience in social media management, content creation, and community engagement. Strong understanding of social media platforms and best practices. Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Experience with social media management tools and analytics platforms. Creative and strategic thinking.

Skills: Social media strategy, Social Media Management, Digital Marketing, content creation, Social Media Analytics, Social Media Advertising,. Seeking for an exceptional Social media marketer to join our dynamic team to drive social media presence and enhance user interaction. Apply with your resume and cover letter, emphasizing your standout campaigns, to lead our social media initiatives. Job Role: Social Media Marketer. Responsibilities. Content Creation:Developing engaging and relevant content for various social media platforms. Strategy Development:Creating and executing social media marketing strategies to meet business goals. Audience Engagement:Interacting with and responding to followers, comments, and messages. Analytics and Tracking:Monitoring and analyzing social media performance metrics to optimize strategies. Ad Campaign Management:Planning, creating, and managing paid advertising campaigns on social platforms. Trend Monitoring:Staying updated on industry trends and incorporating them into strategies. Brand Representation:Ensuring consistent brand voice and image across social channels. Community Building:Fostering a sense of community and loyalty among followers. Collaboration:Coordinating with other marketing and creative teams for cohesive campaigns. Reporting:Providing regular reports and insights to management on social media efforts. Qualifications. Bachelor's degree in marketing or related field. Proven work experience in social media marketing along with in-depth platform knowledge. Proficient in content creation and graphic design tools. Strong analytical and communication skills. Strong analytics and communication. Deep understanding of brand positioning and identity. Creative strategist. Show more Show less

Role Overview: We are hiring Marketing Mix Modeling Analysts with 24 years of experience in Marketing Analytics, with strong focus on data modeling, media and sales analytics, and price/promotion impact evaluation. This role will support model development and data preparation for multiple brands across media and sales channels. Key Responsibilities: 1. Assist in building and validating Marketing Mix Models using media, sales, and marketing input data 2. Prepare and transform datasets for modeling (GRPs, spends, distribution, sales, Nielsen data, etc.) 3. Work on Price & Promotion analytics, RCM models, and forecasting logic 4. Apply statistical techniques like regression, decay/adstock, and optimization 5. Support senior team members in creating presentations, model summaries, and business insights 6. Collaborate with internal/external stakeholders for data alignment and delivery planning Key Skills & Tools: 1. Hands-on experience with Python. 2. Good understanding of Marketing Mix Modeling and related statistical methods 3. Comfort with marketing and media data: TV, Digital, Distribution, Sales, Nielsen RMS/RA 4. Strong in Excel and SQL for data handling and reporting Preferred Background: 1. Worked in FMCG, retail, media analytics, or marketing consulting projects. 2. Exposure to marketing measurement or econometric modeling techniques

As the biggest agency that you may not have heard of, Innocean operates with 31 offices and over 3000 employees across 21 countries, making it the fastest-growing agency network globally. In 2005, Innocean ventured into India with Hyundai and Kia as its foundational clients. Being a Global Marketing and Communication company, Innocean Worldwide India offers comprehensive and integrated solutions to clients under one roof, emphasizing innovation to unearth relevant insights that enhance brand values and captivate consumers. The organization's resource base is tailored to address clients" specific requirements, ensuring a high level of efficiency. In a team of more than 150 professionals including creatives, strategists, account managers, technologists, analysts, and producers, Innocean fosters a proud and ambitious environment that promotes collaboration and creativity. Your responsibilities in this role will include developing and overseeing integrated media strategies across various channels, both traditional and digital, while focusing on data-driven media planning and optimization to achieve business and marketing objectives. The role also involves ensuring seamless integration of media plans with creative, content, and brand strategy. As a leader, you will be tasked with mentoring and growing a high-performing media strategy team, nurturing a culture of innovation, collaboration, and excellence. Moreover, you will need to develop training programs to keep the team informed about industry trends and technologies. In your interactions with clients and stakeholders, you will serve as a trusted media advisor, understanding their business challenges and objectives, while also building and maintaining strong relationships with media vendors, platforms, and technology partners. Presenting media strategies, insights, and performance reports to clients and senior stakeholders will be a key aspect of this role. Utilizing data analytics, audience insights, and AI-driven tools will be essential for refining media strategies, tracking and measuring media effectiveness to ensure campaign objectives and KPIs are met. Staying ahead of industry benchmarks, audience behavior, and the competitive landscape will also be crucial. You will be expected to drive the adoption of emerging media platforms, AI-driven automation, and programmatic advertising, experimenting with new media formats and channels to enhance brand engagement. Compliance with industry regulations, ethical advertising practices, and data privacy laws is imperative. To qualify for this role, you should have over 10 years of experience in media strategy, planning, and buying within a digital-first advertising agency, demonstrating a proven track record in handling large-scale, multi-channel campaigns for top-tier brands. Deep understanding of traditional and digital media landscapes, proficiency in data analytics, AI-driven media tools, and experience with programmatic advertising and AI-powered media buying platforms are essential. Additionally, the ability to interpret complex data and translate insights into actionable strategies is required.,

Responsibilities: Develop media plans & strategies Manage vendor relationships Analyze results & reports Strong understanding of digital platforms (Google Ads, Meta, YouTube, etc.) Coordinate campaign execution

Role Overview: We are seeking an experienced Senior MMM Analyst with 57 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams. Key Responsibilities: 1. Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets 2. Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs 3. Build robust models using regression techniques, adstock/decay, base vs. incremental decomposition 4. Interpret model outcomes and provide actionable insights and optimization recommendations 5. Manage stakeholder discussions and translate business briefs into analytical plans 6. Guide and mentor junior analysts in model building and data preparation 7. Contribute to business planning, ROI evaluation, and forecasting initiatives Key Skills & Tools: 1. Strong hands-on in MMM / econometric modeling 2. Exposure to Price-Promotion, RCM, and Sales Forecasting 3. Excellent command over Python 4. Strong with Excel, SQL, and visualization (Power BI or Tableau is a plus) 5. Proven ability to work with marketing data: TV, Digital, Distribution, Nielsen RMS/RA Preferred Background: 1. Worked in FMCG, retail, media analytics, or marketing consulting projects. 2. Comfortable working independently and owning end-to-end delivery

We are looking for a dynamic and creative Digial Marketing Executive to join our team at Bion Analytx Private Limited. The ideal candidate will be responsible for developing engaging content, managing social media, and enhancing our digital presence. The role requires a mix of creativity, marketing skills, and excellent communication abilities to drive brand awareness and engagement. Key Responsibilities: Develop, create, and publish high-quality content for social media, websites, and digital marketing campaigns. Design eye-catching social media posts, infographics, and promotional materials. Research industry trends, collect relevant information, and present insights effectively. Collaborate with the marketing team to create strategies that increase engagement and brand awareness. Manage and optimize digital marketing campaigns to improve reach and visibility. Deliver compelling presentations to internal and external stakeholders. Maintain a professional and appealing presence in all digital and offline interactions. Key Skills & Requirements: Proven experience in content creation, digital marketing, and social media management. Strong creative and visual storytelling abilities. Excellent written and verbal communication skills. Knowledge in design tools like Canva, Adobe Photoshop, or other content creation platforms. Strong presentation and public-speaking skills. Good research and information-gathering abilities. A well-groomed and professional appearance for client interactions and brand representation. Preferred Qualifications: Bachelors degree in Marketing, Communications, Media, or a related field. Experience with SEO, social media analytics, and paid digital marketing campaigns. Previous work experience in a similar role is an added advantage.

Overview We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together! Responsibilities Team Leadership: Manage a team of search and social media specialists, providing guidance, mentorship, and support. Foster a collaborative and high-performing team environment to achieve departmental and client goals Client Relationship Management: Serve as a primary point of contact for clients or stakeholders, understanding their business objectives, and maintaining strong relationships. Provide strategic recommendations, campaign updates, and insights to clients, ensuring their satisfaction and retention Managing Programmatic, Search & Social campaigns end to end including setup, optimizations & reporting. Creation of detailed Search & Social media plans in line with business objectives and campaign brief Translates business KPIs in channel KPIs Creation and set up of the campaign Management of search campaigns on time on budget on target Tracks performance in reporting & dashboards Analysis and optimization of the campaigns Works with Meta, Google & Bing team to troubleshoot performance related issues Qualifications Bachelor's degree in marketing, advertising, business, or a related field (a relevant Master's degree is a plus) Proven experience (typically 10+ years) in search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc. Manged performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD Proficiency in using web analytics tools (e.g., Google Analytics) and social media analytics platforms Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously Strong leadership and team management abilities, with experience in mentoring and

You should have at least 5 years of product management experience, out of which 2 years should be in Martech, AdTech, or analytics platforms. It is crucial to possess strong technical fluency to effectively collaborate with data engineering and analytics teams. Your familiarity with APIs, databases, and data pipelines will be essential for this role. Previous experience in campaign measurement, marketing attribution, incrementality, or media analytics is required. You must have a proven track record of successfully launching and scaling B2B SaaS platforms. Strong communication and presentation skills are a must as you will be expected to translate complex concepts into tangible business value. Moreover, experience in working in Agile/Scrum environments is highly desirable. Preferred qualifications include familiarity with retail data, shopper marketing, or retail media platforms. Experience with data visualization tools such as Looker or Tableau, or custom analytics dashboards, would be advantageous. A background in Computer Science, Engineering, Analytics, or a related technical discipline is a plus for this role.,

As a member of the VaynerMedia team, you will be part of a contemporary global creative and media agency known for driving relevance for clients and delivering impactful business results. Founded in 2009 and with offices in major cities around the world, including New York, Los Angeles, London, and Singapore, VaynerMedia has been recognized for its work at prestigious awards ceremonies such as Cannes Lions and the Clio Awards. At VaynerMedia, culture is key, and we believe in building it through empathy. In the APAC region, we have a diverse team of over 200 professionals who collaborate to provide innovative, creative, and strategic solutions that focus on people, the core of our success. We work with some of the biggest brands globally, bringing them to the intersection of attention and culture. As a Data & Analytics team member, your role will involve analyzing campaign and customer data to draw conclusions and provide actionable recommendations to enhance future relationship marketing communications. You will be responsible for conducting day-to-day analytics for assigned clients, ensuring the quality of data and reporting templates. Additionally, you will develop and present ongoing analytics deliverables to clients, collaborate on internal projects to enhance the analytics practice, and support team leads in implementing analytical tools and processes. To thrive in this role, you should have 2-3+ years of media analytics and insights experience, be results-oriented, possess strong communication skills, and be a collaborative teammate. You should also demonstrate proficiency in analytics disciplines, have knowledge of measurement methodologies, and be passionate about research, marketing, and technology. Proficiency in PowerPoint, Excel, Google Slide/Sheet, as well as experience with various media platforms and analytical tools like SQL, Tableau, and Google Looker studio, will be beneficial for this role. At VaynerMedia, we operate more like a lab than a traditional agency, focusing on solving business problems rather than creating advertising for its own sake. Our entrepreneurial spirit encourages us to break rules, experiment, and continuously learn. If you are excited about working in a dynamic and fast-paced environment, collaborating with a talented team, and partnering with renowned brands, we look forward to meeting you.,

Poornima University is seeking applications for a faculty position in Journalism & Mass Communication. As a successful candidate, you will be expected to showcase expertise in teaching, research, and service in various areas including journalism, media studies, communication theory, digital media, and public relations. This role focuses on preparing students to thrive in the ever-changing media landscape by providing them with theoretical knowledge, practical skills, and ethical understanding. In terms of teaching responsibilities, you will be required to develop and deliver graduate courses in journalism, mass communication, media ethics, digital journalism, multimedia storytelling, or related subjects. Emphasizing on innovative and experiential teaching methods, you will utilize emerging technologies and digital tools to enhance the learning experience. Additionally, you will guide students through hands-on activities like newsroom simulations, media production, and content creation while offering academic advising and mentorship to aid in their career development and research pursuits. Regarding research duties, you will conduct high-quality research in journalism, media studies, communication, or other emerging mass communication areas. This will involve publishing in peer-reviewed journals, participating in academic conferences, and contributing towards advancing scholarship in the field. Seeking interdisciplinary collaborations both within and outside the university and pursuing external funding for research and creative projects will also be part of your responsibilities. In terms of service, you will contribute to various departmental, college, and university committees. Your role will also involve assisting in curriculum development and accreditation processes. Building partnerships with media organizations, NGOs, and community groups to enrich experiential learning opportunities will be crucial. Additionally, you will actively participate in student recruitment, retention efforts, and alumni engagement activities. The ideal candidate should possess a Doctoral/Master's degree in Journalism, Mass Communication, Media Studies, or a closely related field. Demonstrated teaching experience at the university level with evidence of teaching effectiveness, a strong research track record, and proficiency in digital and multimedia journalism tools and platforms are essential qualifications. Preferred qualifications include industry experience in journalism, broadcasting, public relations, or digital media, expertise in data journalism, media analytics, or emerging communication technologies, experience in grantsmanship and securing research funding, and a proven ability to engage diverse student populations and work collaboratively.,