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Policybazaar
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Account based marketing

Account based marketing

Policybazaar

0 - 2 years

5 - 6 Lacs

gurugram

Posted:3 weeks ago| Platform:

Apply

Skills Required

client acquisition retention marketing prospecting lead generation business networking new client acquisition marketing email campaign business acquisition inbound marketing business generation campaign management business development demand generation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:

Key Responsibilities:

ABM Strategy Development:

Assist in the creation and execution of tailored ABM campaigns for key accounts.

Collaborate with cross-functional teams to develop account-specific strategies.

Campaign Management:

Design and implement multi-channel campaigns leveraging email, social media, content marketing, and digital advertising.

Ensure campaigns are aligned with account objectives and deliverables.

Personalization & Targeting:

Research target accounts to understand their needs, pain points, and decision-making processes.

Customize messaging and content for specific personas within target accounts.

Data Analysis & Reporting:

Monitor and measure campaign performance using analytics tools.

Provide insights and recommendations for optimization.

Collaboration:

Work closely with the sales team to ensure alignment on key accounts and shared goals.

Partner with creative teams to develop impactful content and assets.

Preferred Qualifications:

MBA from a reputed institution (specialization in Marketing or Strategy is a plus).
Strong analytical and problem-solving skills.
Excellent communication and interpersonal abilities.
Proficiency in marketing and CRM tools (e.g., HubSpot, Marketo, Salesforce) is preferred.
Knowledge of digital marketing channels and ABM platforms is a plus.
Ability to work in a fast-paced, results-oriented environment.

What We Offer:

An opportunity to be part of an early and dynamic, high-growth team.
Exposure to cutting-edge marketing strategies and tools.
Collaborative and inclusive work culture.
Competitive compensation and benefits.

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