Account Based Marketing Manager

Role & responsibilities

Preferred candidate profile

Job Description:

Make outbound calls to potential clients to promote products or frameworks.

Identify and generate new sales leads through cold calling and follow-ups.

Build and maintain strong relationships with clients by understanding their needs and pitching our frameworks / solutions.

Execute cold-calling strategies to convert new prospects into qualified leads.

Identify customer needs, pain points, and budget to qualify leads effectively.

Provide detailed information about the company's offerings, clearly articulating the value proposition specific to the target market

Conduct basic market research and surveys via telephone to gather competitive intelligence, market trends, and feedback on services/products relevant to the US and European healthcare landscape.

Collaborate with the marketing and sales teams to provide feedback on the effectiveness of calling scripts, campaigns, and lead quality.

Proven experience (1-3 years minimum) in an outbound telecalling, telesales, or lead generation role, preferably targeting international markets (US and/or Europe).

Experience in the Healthcare, industry is strongly preferred.

Core Competencies:

Exceptional Verbal Communication: Clear, neutral, and persuasive English speaking ability with a strong telephone presence is crucial for engaging US and European professionals.

Active Listening: Ability to listen intently, understand client needs, and respond appropriately rather than just reading a script.

Strong CRM Proficiency: Experienced user of CRM software (e.g., Salesforce, Zoho, Pipedrive) for logging activities and managing pipelines.

3. Industry-Specific Skills:

Understanding of Healthcare Terminology: Basic knowledge of medical, clinical, or insurance terms is highly advantageous.

Time Zone Management: Ability to work flexible hours to align with the US (EST/PST) and various European (GMT/CET) business hours as required.

Preferred but not mandatory

Familiarity with regulatory frameworks like HIPAA and GDPR.

Previous experience in a Business-to-Business (B2B) outbound calling environment.