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Blufig Digital
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ABM Expert with AI-Driven Campaign Experience

ABM Expert with AI-Driven Campaign Experience

Blufig Digital

2 - 6 years

4 - 8 Lacs

Bengaluru

Posted:4 weeks ago| Platform:

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Skills Required

IT services B2B Marketing Outbound Data analysis B2B SAAS Digital marketing Analytics CRM Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

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Job Title: Account-Based Marketing (ABM) Expert with AI-Driven Campaign Experience

Location: Onsite/ Remote / Hybrid
Type: Full-time Experience: 4\u20136 years in B2B marketing, with 3+ years specifically in ABM programs Industry: B2B SaaS / IT Services Reporting To: Head of Marketing.

Do you thrive in a fast-paced environment and enjoy exceeding client expectations? Are you a ABM whiz with a passion for driving outcomes? If so, then this ABM expert role might be perfect for you!

About the Company

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions. Learn more about us at Blufig.digital

About the Role

We\u2019re looking for a results-driven Account-Based Marketing (ABM) Expert to lead and execute strategic ABM campaigns for B2B SaaS, Enterprise Software and IT Services clients. You will work closely with cross-functional teams to identify high-value accounts and build hyper-personalized, multichannel programs that drive engagement and revenue.

A key part of this role involves leveraging AI tools and automation platforms for intelligent list building, segmentation, hyper-personalized outbound messaging, and campaign orchestration at scale. Prior experience in a digital marketing agency or managing multiple client portfolios is highly desirable.

Key Responsibilities

Develop and execute end-to-end ABM programs (1:1, 1:few, 1:many) using data-driven and AI-powered strategies.

Use AI tools to enrich and segment contact lists based on firmographics, technographics, intent signals, and behavioral data.

Design AI-driven outbound workflows that personalize messages across LinkedIn, email, and ad platforms at scale.

Collaborate with sales and content teams to build account-specific journeys, leveraging dynamic content and smart triggers.

Deploy campaigns using tools like HubSpot, Clay, Instantly.ai, Apollo, ZoomInfo, Seamless.ai, etc.

Utilize AI copywriting and personalization tools to create tailored messages and assets for different personas and buying stages.

Partner with creative teams to develop customized landing pages, dynamic ads, and interactive content.

Continuously track KPIs such as account engagement, opportunity creation, MQLs, SQLs, and pipeline influence\u2014and optimize campaigns accordingly.

Provide actionable insights using analytics dashboards, campaign attribution reports, and intent data analysis.

Requirements

What We\u2019re Looking For

4\u20136 years of experience in B2B marketing, with 3+ years leading ABM programs in SaaS or IT services.

Proven experience with AI-powered ABM tools for prospecting, segmentation, and outreach (e.g., Clay, Instantly, Apollo, ChatGPT, Copy.ai, etc.).

Hands-on with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools like HubSpot and Salesforce.

Solid understanding of the B2B buying journey, with experience crafting relevant content and messaging by persona and stage.

Strong analytical skills to interpret campaign performance, A/B test messaging, and make data-driven decisions.

Prior experience in a digital marketing agency or working with multiple B2B clients simultaneously is a strong advantage.

Bonus: Experience running AI-enhanced multichannel outbound campaigns for enterprise accounts or international markets.

Benefits

Why Join Us

Work with high-growth B2B SaaS and tech services clients

Get hands-on with cutting-edge AI tools and ABM platforms

Collaborate with a cross-functional team that values innovation and agility

Flexible work culture with a strong focus on performance and experimentation

Opportunity to define and scale modern ABM strategies across sectors.

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ABM Expert with AI-Driven Campaign Experience