Zonal Sales Manager

Key Responsibilities

A. Sales Planning & Execution

• Develop and execute annual sales plans aligned with company targets.
• Set territory-wise and product-wise sales goals for each Sales Engineer and Area Sales Manager.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Monitor order pipeline, quotations, and conversion ratios.
• Analyze sales performance and take corrective actions for underperforming areas.

B. Team Management

• Lead, mentor, and review performance of Area Sales Managers and Sales Engineers.
• Conduct daily and weekly sales review meetings.
• Ensure proper route planning, DSR (Daily Sales Report) submission, and follow-up tracking.
• Identify training needs and develop skills in negotiation, technical selling, and CRM usage.

C. Customer Management

• Develop and maintain strong relationships with key customers
• Handle major accounts and ensure high customer satisfaction and repeat business.
• Resolve customer escalations with coordination between service and operations departments.

D. Coordination with Other Departments

• Coordinate with the Service, Warehouse, and Tender departments for seamless order execution.
• Ensure sales inputs are aligned with production and inventory planning.
• Collaborate with the operations manager for dispatch and delivery commitments.
• Provide inputs to marketing for campaigns, promotions, and exhibitions.

E. Reporting & Analysis

• Maintain region-wise sales MIS, target vs. achievement reports, and funnel analysis.
• Track lead conversion ratios and customer acquisition costs.
• Prepare monthly and quarterly business performance presentations for management.
• Analyze sales trends, competitor activities, and market demand patterns.