Zonal Sales Manager - After Market

Description:

Job Title:

Role Overview

The Zonal Sales Head will be responsible for driving sales growth, market expansion, and customer satisfaction across the assigned zone. This role involves leading a team of Regional and Area Sales Managers to deliver sales targets on a monthly, quarterly, and annual basis. The incumbent will implement go-to-market strategies, oversee brand and channel development, and strengthen the companys market presence in key product categories.

Key Responsibilities

Sales Strategy & Planning

- Develop and execute zonal sales strategies aligned with overall business goals and revenue targets.

- Achieve sales, profitability, and market share objectives within the independent aftermarket segment.

- Track competitor activity, pricing, and product positioning to identify market trends and growth opportunities.

- Prepare and manage zonal sales budgets, forecasts, and performance reports.

Business Development

- Build and strengthen a robust distribution network of distributors, retailers, and mechanics to enhance product availability and preference.

- Increase share of wallet (SOW) with channel partners through consistent engagement and business expansion initiatives.

- Drive both primary and secondary sales through effective sign-offs, incentive programs, and promotional activities.

- Implement training programs for mechanics and channel partners to improve product knowledge and correct fitment practices.

Team Leadership

- Lead, mentor, and monitor the performance of Regional/State Managers and Market Sales Representatives.

- Define KPIs, set clear performance goals, and ensure a structured journey cycle plan for the team.

- Promote a high-performance culture that emphasizes customer orientation, accountability, and continuous capability building.

Key Skills & Competencies:

- Sharp business acumen with in-depth knowledge of the independent Aftermarket industry in the geographies being handled.

- Proven ability in in growing existing products and launching new product lines in Aftermarket.

- Analytical skills to understand sales and marketing policies of competitors and suggest interventions to gain volume and market share. Mind-set with proficiency in data-driven decision-making.

- Strong influencing skills and ability to motivate teams to deliver 3x-5x sales growth in 3 years.

- Strong communication skills to influence target audience. Local language fluency is a must.

- Strong interpersonal skills for stakeholder and customer management.