Youtube Analyst

Job Description

?JOB DESCRIPTION ? About Times Internet? ? ?Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. ?As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. ? ? About the Business Unit ?The Languages business encompasses all non-English or Indic Brands within the Times Internet portfolio, featuring a presence in eight regional languages across India, including Navbharat Times in Hindi, Maharashtra Times in Marathi, Vijay Karnataka in Kannada, Samayam in Telugu, Tamil and Malayalam, and I am Gujarat. ?Our Languages division stands as the fastest-growing regional content platform in India. We have an audience base of 180 million users, with approximately one in every four Indians engaging with Times Internet Languages Platforms. We are the leading news and information player in the Indic Languages category on Comscore. We have maintained this dominance for several years now. ?Diversity is at the heart of our community. Our audience is predominantly young, primarily below the age of 34 and has a strong female presence. We have a strong presence on social platforms with 24Mn followers on Facebook and 14Mn subscribers on Youtube, as on 15th Apr 24. ?Weve recently expanded our portfolio with two new brands. ET Regional, an extension of The Economic Times into Indic languages, positioned as the go-to hub for financially savvy users from diverse linguistic backgrounds. Additionally, we launched TimesXP, a video-first platform for Indic languages, with a vision to democratize internet access for unlettered audiences. ? About the Role ?We re looking for an experienced YouTube Analyst who has previously worked with a media house and has a deep understanding of managing and growing YouTube channels across diverse content categories including Lifestyle, Tech, Education, and News. ? Work Responsibilities: ?Analyze and optimize performance across multiple YouTube channels ?Execute strong YouTube SEO strategies to maximize visibility and discoverability ?Track audience engagement, retention, and content performance metrics ?Provide actionable insights to editorial and video teams ?Collaborate with content creators to drive channel growth ?Support in thumbnail strategy with a basic understanding of design and click-through behavior ?Benchmark against competitors and trends in the digital video landscape ? Skills, Experience Expertise: ?6 7 years of relevant experience, preferably in a media house ?Hands-on experience in managing YouTube channels across Lifestyle, Tech, Education, and News ?Strong understanding of YouTube SEO optimization of titles, descriptions, tags, and playlists ?Proficiency in using YouTube Studio and other analytics tools to interpret performance data ?Ability to provide data-driven insights and recommendations to enhance viewership and engagement ?Familiarity with YouTube trends, algorithm updates, and competitor benchmarking ?Basic understanding of thumbnail design and click-through optimization ? Eligibility: ?Bachelor s degree in Mass Communication, Media Studies, Marketing, or a related field ?Prior experience with a digital media organization or content network ?Proven track record of managing and scaling multiple YouTube channels ?Strong communication and collaboration skills to work cross-functionally with editorial, design, and video teams ?Willingness to work on-site in Noida