Youtube Analyst

Job Description

Job profile: Phase 1: Role and Responsibilities: Youtube Video Audits: Conduct Audit for all the Videos - Check whether all the following atributes are updated appropriately - Metadata - Check whether Metadata has appropriate details such as Title, Video Specific description, Social links, Show description, Channel description, Subscription link or Video - Thumbnail, Tags, Infocards, Endscreen - Check whether the video has appropriate thumbnail, Tags, Inforcards and Endscreen - Subtitle and Playlist - Check whether appropriate subtitle and play list are added. Geotargetting: During the period of the Term, Geotargeting services will include the following - Create CTA links via Geotargetly or other geo targeting tool(s) Back Optimise Youtube Videos Manually Implement the strategies proposed by Sony - Metadata - Manually update the Metadata with the strategy provided by Sony which includes Title, Video Specific description, Social links, Show description, Channel description, Subscription link or Video - Thumbnail - Manually generate thumbnail from each video and implement the same in to the video - Tags, Infocards, Endscreen - Manually update Tags, Inforcards and Endscreen as per the strategy provided - Subtitle and Playlist - Update .srt files for subtile and update the respective playlist for the vid Phase 2: Curated for Team member role: In this exciting role, you won't just be building channels and pages you'll be bringing ideas to life, launching them into the digital universe, and ensuring they shine every day. You will be collaborating closely with our strategy, marketing, and analytics teams, to discover new opportunities, make our existing channels even better, and activate around those epic moments that draw fans into our network. You will track the latest platform and market trends and steer our content curation to maximize reach and meet our audiences where they are with the content they want to watch. Responsibilities: - DIGITAL CHANNEL STRATEGY, PROGRAMMING, LAUNCH & ONGOING MANAGEMENT & CURATION - Forming Digital Strategy + Planning Activations - Create holistic channel and content strategies by tapping into your platform expertise and testing and learning from new initiatives. These strategies will act as guiding principals for the ongoing growth and development of the portfolio of channels overseen by the role and will also be used as thought leadership across the studio. - This role will require a determined focus on achieving growth across a portfolio of channels and pages against goals and targets set in collaboration with team leads. - Audience Development + Content Curation From A Fan-First Approach Utilize in-house tools as well as audience data to make title selections from Sonys deep catalog of IP while collaborating with marketing and brand teams to support new release film and TV. The curation of these titles will work strategically to amplify marketing moments, celebrate holidays and cultural moments globally, as well as deliver a desirable programming slate to audiences on the channels/pages. You will then take the titles curated to build out channel programming strategies that add to the longevity of the portfolio and achieve growth. Distilling Social Media Analytics and Providing Actionable Insights Dive into YouTube, Meta and TikTok analytics to look deeply at the channel, video and series level performance by using the repertoire of in-house and external tools, as well as dashboards. You will draw well-integrated conclusions and tell a cohesive story from insights and analyses that help us understand the audience and fandom of our IP and inform programming, marketing and sales efforts. Work directly with various teams across the studio such as brand, digital marketing, legal, sales and creative teams to align on key initiatives, dates, deliverables, creative, and understand restrictions and usage guidelines. In addition, this role will work with several vendor partners who power the execution of the strategies set forth by the role. Qualifications: - Bachelors degree - 3-5 years of social video marketing experience, YouTube certification a plus but not required - Experience with content curation on social media and video platforms, particularly YouTube, Meta and TikTok preferred - Proficiency in distilling insights from YouTube and Meta analytics, with some exposure to TikTok analytics - Proficiency in multi-stakeholder project management - Familiarity and comfort with using research tools - Familiarity with studio content distribution and marketing workflows helpful - Strong attention to detail and organization skills - Strong analytical, research and quantitative skills