5 Audience Development Jobs

Position Title: Associate, YouTube Operations Location: Mohali Position Type: Regular, Full-Time Who we are: At Roundglass, our primary goal is to make a positive impact on people&aposs lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us. We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain. These initiatives are dedicated to promoting wellbeing for communities and the planet. At Roundglass Living, our mission is centered around helping individuals lead healthier and more fulfilling lives through the practice of holistic wellbeing. We achieve this by providing access to the best teachers, innovative tools for cultivating healthy habits, and scientifically backed resources. Through these offerings, we empower people to make lasting changes that enhance their overall health and wellbeing. About Roundglass Foundation Roundglass Foundation has been working in Punjab since 2018, creating global models for social change by engaging with communities. It is committed to improving the lives of children, youth, women, and the environment by making significant social, cultural, and economic investments in three thematic areasenvironment and sustainability, youth development, and women&aposs empowerment. Working in close collaboration with rural communities and administration, Roundglass Foundation has impacted the lives of 2.4 million people in more than 2,400 villages in Punjab through its various on-the-ground programmes such as The Billion Tree Project, Learn Labs and Waste Management. About the Role: We are looking for a dynamic and detail-oriented YouTube operations person to lead the operations and growth of the Roundglass Foundation YouTube channel. This role involves managing day-to-day content publishing, optimization, and community engagement, while aligning with broader content and campaign strategies. What youll do: Manage all aspects of the YouTube channels operations. Upload, schedule, and publish video content with SEO-driven titles, tags, and descriptions. Monitor channel analytics (retention, CTR, watch time, etc.) and provide insights to improve performance. - Create and update playlists, thumbnails, and end screens to enhance viewer navigation and retention. Coordinate with video editors, scriptwriters, and storytelling teams to ensure timely delivery of content. Moderate and respond to viewer comments, fostering a positive community. - Ensure brand tone and campaign consistency across video assets. Skills and Qualifications: 5+ years of experience managing YouTube channels, preferably for a content-driven organization. Strong understanding of YouTube SEO, analytics, and audience development. - Familiarity with editing tools like YouTube Studio and thumbnail creation software. Excellent written communication and coordination skills. - Passion for social impact and storytelling. Why Roundglass: Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people. Were a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, weve built an amazing community, and we are always looking for people who share our passion. To learn more, visit our Website, Facebook, Instagram and LinkedIn. Show more Show less

As an inhouse content creator for our brand, you will play a crucial role in producing engaging content to attract and engage a diverse audience. Your primary responsibility will be to stay informed about the organization's developments and create content that educates both clients and new employees. Collaborating closely with brand owners, you will convey the brand's values and identity effectively to the audience. This internship offers hands-on experience in product management and exposure to the photography industry. Our focus is on storytelling, particularly bold and engaging narratives that resonate with modern passionpreneurs, our target demographic. We value creativity and understanding of the current Instagram landscape. While we prefer simplistic and minimalistic content, you will have access to state-of-the-art equipment to bring your ideas to life. Key Responsibilities: - Content Development: Conceptualize, script, and produce engaging video content that aligns with the company's objectives. Collaborate with other teams to ensure consistency across platforms. - Video Production: Shoot high-quality videos using the latest equipment provided. Create visually appealing short-form content tailored for platforms like Instagram. - Platform Management: Oversee video content across various platforms such as Instagram and YouTube. Stay updated on platform trends to optimize reach and engagement. - Brand Representation: Ensure all video content reflects the company's brand values and messaging. Act as a brand ambassador, presenting a positive image in the videos. - Audience Engagement: Establish a strong connection with the audience through creative storytelling and interactive elements. Respond to audience feedback promptly and professionally. Qualifications: - Familiarity with social media platforms and their video algorithms. - Strong creative thinking and storytelling skills. - Excellent communication and collaboration abilities. - Well-presented and groomed. - Stay current with industry trends and emerging technologies. Education and Experience: - Bachelor's degree in Film Production, Media, Communications, or a related field (preferred). - Previous experience in creating and managing video content for brands (preferred).,

Position Title: Associate, YouTube Operations Location: Mohali Position Type: Regular, Full-Time Who we are: At Roundglass, our primary goal is to make a positive impact on people&aposs lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us. We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain. These initiatives are dedicated to promoting wellbeing for communities and the planet. At Roundglass Living, our mission is centered around helping individuals lead healthier and more fulfilling lives through the practice of holistic wellbeing. We achieve this by providing access to the best teachers, innovative tools for cultivating healthy habits, and scientifically backed resources. Through these offerings, we empower people to make lasting changes that enhance their overall health and wellbeing. About Roundglass Foundation Roundglass Foundation has been working in Punjab since 2018, creating global models for social change by engaging with communities. It is committed to improving the lives of children, youth, women, and the environment by making significant social, cultural, and economic investments in three thematic areasenvironment and sustainability, youth development, and women&aposs empowerment. Working in close collaboration with rural communities and administration, Roundglass Foundation has impacted the lives of 2.4 million people in more than 2,400 villages in Punjab through its various on-the-ground programmes such as The Billion Tree Project, Learn Labs and Waste Management. About the Role: We are looking for a dynamic and detail-oriented YouTube operations person to lead the operations and growth of the Roundglass Foundation YouTube channel. This role involves managing day-to-day content publishing, optimization, and community engagement, while aligning with broader content and campaign strategies. What youll do: Manage all aspects of the YouTube channels operations. Upload, schedule, and publish video content with SEO-driven titles, tags, and descriptions. Monitor channel analytics (retention, CTR, watch time, etc.) and provide insights to improve performance. - Create and update playlists, thumbnails, and end screens to enhance viewer navigation and retention. Coordinate with video editors, scriptwriters, and storytelling teams to ensure timely delivery of content. Moderate and respond to viewer comments, fostering a positive community. - Ensure brand tone and campaign consistency across video assets. Skills and Qualifications: 5+ years of experience managing YouTube channels, preferably for a content-driven organization. Strong understanding of YouTube SEO, analytics, and audience development. - Familiarity with editing tools like YouTube Studio and thumbnail creation software. Excellent written communication and coordination skills. - Passion for social impact and storytelling. Why Roundglass: Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people. Were a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, weve built an amazing community, and we are always looking for people who share our passion. To learn more, visit our Website, Facebook, Instagram and LinkedIn. Show more Show less

The Executive Producer (EP) at Nettv4u is accountable for formulating and implementing a comprehensive YouTube strategy for the Nettv4u YouTube channel. Your primary task will involve devising plans for the advancement and cultivation of innovative and distinctive content concepts. Collaborating with the Editor and the Executive Producer of the Original Series is crucial for this role. Your role encompasses evaluating opportunities to broaden Nettv4u's reach and influence on YouTube, while also liaising with the Head of Social Video & Publishing to establish effective publishing methodologies. Your key responsibilities will include working closely with the Editor to craft a content strategy derived from the current newsroom, focusing on identifying stories and talents that resonate across various platforms and formats. Reporting to the Editor is an integral part of your role. In addition to the above, your duties as an EP will involve: - Developing and implementing a YouTube strategy for Nettv4u, concentrating on existing channels and channel expansion. - Ensuring production standards and editing techniques that align with the Nettv4u channel, with a particular emphasis on content suitable for YouTube. - Supervising editorial schedules for each channel. - Formulating a YouTube-centric approach to current news coverage on the Nettv4u channel. - Creating and executing the Explainers strategy for the Nettv4u channel. - Collaborating with the newsroom to enhance original reporting capabilities, specifically focusing on YouTube content. - Identifying new franchises, in conjunction with the EP for Original Series, that resonate on YouTube. - Enhancing On-Camera skills. - Spotting newsroom talent for enhancing the Nettv4u channel on YouTube. - Recruiting new talents for our YouTube channels. - Working in close coordination with the Social Publishing and Audience Development team to devise audience acquisition and growth strategies. To excel in this role, you should possess: - 2+ years of experience in Journalism and/or Video Production. - 1-2 years of leadership experience is desirable. - Proficiency in video editing, preferably with expertise in Adobe Premiere. - Demonstrated experience in managing and expanding a YouTube channel. - Experience in shooting, producing, and editing is advantageous. - Familiarity with a variety of reporting styles and video creation formats. - Strong communication skills, both verbal and written. - Sound news judgment. - Excellent writing, editing, and storytelling abilities. - Ability to multitask and perform well under pressure. - Keen attention to detail and accuracy. - Capability to mentor and guide producers in refining their narratives. - Flexibility to work late nights occasionally as per the news cycle. If you meet these qualifications and are ready to take on the challenge of shaping the YouTube strategy for Nettv4u, we look forward to receiving your application.,

Job profile: Phase 1: Role and Responsibilities: Youtube Video Audits: Conduct Audit for all the Videos - Check whether all the following atributes are updated appropriately - Metadata - Check whether Metadata has appropriate details such as Title, Video Specific description, Social links, Show description, Channel description, Subscription link or Video - Thumbnail, Tags, Infocards, Endscreen - Check whether the video has appropriate thumbnail, Tags, Inforcards and Endscreen - Subtitle and Playlist - Check whether appropriate subtitle and play list are added. Geotargetting: During the period of the Term, Geotargeting services will include the following - Create CTA links via Geotargetly or other geo targeting tool(s) Back Optimise Youtube Videos Manually Implement the strategies proposed by Sony - Metadata - Manually update the Metadata with the strategy provided by Sony which includes Title, Video Specific description, Social links, Show description, Channel description, Subscription link or Video - Thumbnail - Manually generate thumbnail from each video and implement the same in to the video - Tags, Infocards, Endscreen - Manually update Tags, Inforcards and Endscreen as per the strategy provided - Subtitle and Playlist - Update .srt files for subtile and update the respective playlist for the vid Phase 2: Curated for Team member role: In this exciting role, you won't just be building channels and pages you'll be bringing ideas to life, launching them into the digital universe, and ensuring they shine every day. You will be collaborating closely with our strategy, marketing, and analytics teams, to discover new opportunities, make our existing channels even better, and activate around those epic moments that draw fans into our network. You will track the latest platform and market trends and steer our content curation to maximize reach and meet our audiences where they are with the content they want to watch. Responsibilities: - DIGITAL CHANNEL STRATEGY, PROGRAMMING, LAUNCH & ONGOING MANAGEMENT & CURATION - Forming Digital Strategy + Planning Activations - Create holistic channel and content strategies by tapping into your platform expertise and testing and learning from new initiatives. These strategies will act as guiding principals for the ongoing growth and development of the portfolio of channels overseen by the role and will also be used as thought leadership across the studio. - This role will require a determined focus on achieving growth across a portfolio of channels and pages against goals and targets set in collaboration with team leads. - Audience Development + Content Curation From A Fan-First Approach Utilize in-house tools as well as audience data to make title selections from Sonys deep catalog of IP while collaborating with marketing and brand teams to support new release film and TV. The curation of these titles will work strategically to amplify marketing moments, celebrate holidays and cultural moments globally, as well as deliver a desirable programming slate to audiences on the channels/pages. You will then take the titles curated to build out channel programming strategies that add to the longevity of the portfolio and achieve growth. Distilling Social Media Analytics and Providing Actionable Insights Dive into YouTube, Meta and TikTok analytics to look deeply at the channel, video and series level performance by using the repertoire of in-house and external tools, as well as dashboards. You will draw well-integrated conclusions and tell a cohesive story from insights and analyses that help us understand the audience and fandom of our IP and inform programming, marketing and sales efforts. Work directly with various teams across the studio such as brand, digital marketing, legal, sales and creative teams to align on key initiatives, dates, deliverables, creative, and understand restrictions and usage guidelines. In addition, this role will work with several vendor partners who power the execution of the strategies set forth by the role. Qualifications: - Bachelors degree - 3-5 years of social video marketing experience, YouTube certification a plus but not required - Experience with content curation on social media and video platforms, particularly YouTube, Meta and TikTok preferred - Proficiency in distilling insights from YouTube and Meta analytics, with some exposure to TikTok analytics - Proficiency in multi-stakeholder project management - Familiarity and comfort with using research tools - Familiarity with studio content distribution and marketing workflows helpful - Strong attention to detail and organization skills - Strong analytical, research and quantitative skills