Webflow Developer

About The Role

Role Responsibilities

• Website Management: Own the Plum website and associated microsites in Webflowkeep content fresh, functional, and on-brand.
• CMS Operations: Manage the Webflow CMS, including dynamic collections, blog posts, and case studies.
• Form Management: Build, maintain, and optimize Webflow forms integrated with marketing and sales tools.
• HubSpot Connections: Set up and troubleshoot integrations between Webflow and HubSpot, ensuring seamless lead capture and sync.
• Tool Integration: Understand and use VWO, Webflow Optimize, Clarity, and other web optimization/analytics tools to run tests and improve site performance.
• Performance and Conversion: Monitor web metrics, run A/B tests, and recommend UI/UX improvements for conversion and speed.
• Collaboration: Work closely with marketing, product, and design teams to launch campaigns, build calculators, microsites, and interactive content.
• AI & Automation: Use generative AI design tools and automation platforms (such as n8n/Zapier) to streamline and elevate workflows.
  

Role Requirements

• Webflow expertise: Experience building and managing sites; knowledge of the Webflow CMS and its best practices.
• Form and integration exposure: Direct experience building/connecting forms to tools like HubSpot is a plus.
• Design eye: Strong UI/UX sensibility and portfolio of creative web experiences.
• Optimization tools knowledge: Familiarity with VWO, Webflow Optimize, and basic analytics (Google Analytics, Mixpanel, etc.).
• Front-end fundamentals: HTML, CSS; basic JavaScript/Webflow custom code (nice to have).
• Initiative: Keen learner, self-driven, able to troubleshoot and improve automated workflows.
  

Good to have

• Past work with site-wide optimization (A/B tests, speed fixes, conversion improvements)
• Experience with marketing automation platforms (HubSpot, Make, Zapier, etc.)
• Experience with SaaS or digital product sites