Web Marketing Specialist (SEO + Shopify Focus)

3 - 6 years

3 - 8 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are seeking a digital-first marketer to lead and enhance our organic growth efforts. This role requires strong expertise in Shopify platform management combined with a performance-driven approach to SEO.

Key Responsibilities:

  • Manage and optimize Shopify site structure, metadata, and on-page content to improve search engine rankings and organic traffic.
  • Develop and execute keyword strategies, create content briefs, and optimize blog posts for SEO performance.
  • Collaborate closely with design and development teams to drive conversion rate optimization (CRO).
  • Conduct competitive research, monitor keyword rankings, and deliver weekly SEO performance reports.
  • Support global marketing campaigns across US, India, and Europe by implementing localized SEO best practices.

Qualifications:

  • Minimum 3 years of SEO experience working with DTC brands, preferably in luxury or lifestyle sectors.
  • Proficient in Shopify CMS and Liquid templating language.
  • Strong familiarity with SEO tools such as GA4, Google Search Console, SEMrush, and Ahrefs.
  • Ability to work independently and cross-functionally within a digital marketing team.

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