Web Marketing Leader - Assistant Director

As a team leader in the Brand & Marketing pillar within EY shared services, you will be primarily aligned with the Global Marketing Performance and Impact team. Your role will involve working with stakeholders to ensure the execution and optimization of the digital experience, focusing on ey.com and the intranet. You will oversee the management and activation of internal and external content, collaborating with Martech, Technology, Product, UX, and Analytics teams to support global and local teams. **Key Responsibilities:** - Participate in developing and implementing digital marketing content strategies to enhance brand visibility and drive online engagement. - Guide the team in optimizing content, SEO, and page publishing to improve user experience and conversion rates. - Lead the team in creating engaging and relevant content, optimized for search engines and adhering to brand guidelines. - Utilize analytics tools to gain insights into web performance, user behavior, and campaign effectiveness, informing content optimization. - Lead and mentor a team of content marketing, SEO, and web design professionals, fostering a collaborative work environment. - Provide leadership to the GDS web team, overseeing talent management, marketing KPIs, and operational metrics. - Ensure compliance with billing practices, optimize resource allocation, and promote operational efficiency. - Work closely with cross-functional teams to align marketing efforts with business objectives. - Drive initiatives focused on automation, AI-based optimization, and process improvements. - Ensure all marketing activities comply with legal and ethical standards. **Qualifications Required:** - Strong understanding of digital marketing and channels. - Experience with digital content, web publishing, and Content Management Systems. - Knowledge of Search Engine Optimization and web analytics tools. - Project management, communication, and influencing skills. - Experience in change management and conflict resolution. - Ability to prioritize effectively and challenge the status quo. - Demonstrated experience in leveraging digital marketing dashboards and guiding the team in best practices. - Ability to engage in technical conversations and manage multiple projects. - Comfortable presenting to senior leadership and stakeholders. - Highly organized with a proactive problem-solving approach. At EY Global Delivery Services (GDS), you will have the opportunity to work in a dynamic and truly global delivery network, collaborating with teams across different locations and service lines. You will be part of a diverse and inclusive culture that values continuous learning, transformative leadership, and making a meaningful impact. EY aims to build a better working world by creating long-term value for clients, people, and society, enabled by data and technology-driven solutions.,