Web Data & Analytics - JavaScript-Based Tracking - Global FinTech

As a Sr. Technical Manager Web Data & Analytics, your role will involve leading the web data strategy, implementation, and analytics for a global organization. Your expertise in Google Analytics (GA4), Google Tag Manager (GTM), web data architecture, and JavaScript-based tracking will be crucial in making a significant impact. Key Responsibilities: - Lead and mentor the Web Data & Analytics team, ensuring best practices in data collection, tracking, and reporting - Define and implement a scalable web data architecture for analytics and marketing platforms - Provide hands-on expertise in GA4, GTM, event-driven tracking, and structured data layers - Track and analyze user journeys, KPIs, and purchase funnels for actionable insights - Develop and enhance dashboards, reports, and data visualizations using BI tools - Ensure data integrity, compliance with privacy regulations (GDPR, CCPA), and industry best practices - Collaborate with Web Development, Data Science, and Marketing Leadership for data-driven decision-making Qualifications Required: - 10+ years of Web Analytics experience, including 2+ years in leadership - Expertise in GA4, GTM, Amplitude, Glassbox, or similar tools - Strong knowledge of web data architecture, tracking, and tagging frameworks - Deep understanding of JavaScript, HTML, CSS, SQL, and scripting languages (Python, JS) - Experience managing BigQuery or other marketing databases - Strong analytical skills in user behavior analysis, A/B testing & CRO - Excellent communication and project management skills If you are passionate about web data analytics, possess the required qualifications, and are eager to lead a team towards success, this opportunity is for you. Apply now at madhushree.v@careerxperts.com.,