Web Data & Analytics - JavaScript-Based Tracking - Global FinTech

You will be responsible for leading the web data strategy, implementation, and analytics for a global organization as a Sr. Technical Manager Web Data & Analytics. Your expertise in Google Analytics (GA4), Google Tag Manager (GTM), web data architecture, and JavaScript-based tracking will be crucial in making a significant impact. Your key responsibilities will include leading and mentoring the Web Data & Analytics team to ensure best practices in data collection, tracking, and reporting. You will define and implement scalable web data architecture for analytics and marketing platforms. Providing hands-on expertise in GA4, GTM, event-driven tracking, and structured data layers will be essential. Tracking and analyzing user journeys, KPIs, and purchase funnels to derive actionable insights will be a key aspect of your role. Additionally, you will be developing and enhancing dashboards, reports, and data visualizations using BI tools while ensuring data integrity, compliance with privacy regulations (GDPR, CCPA), and industry best practices. Collaboration with Web Development, Data Science, and Marketing Leadership for data-driven decision-making will also be part of your responsibilities. To be successful in this role, you should have 10+ years of Web Analytics experience, including at least 2 years in a leadership position. Expertise in GA4, GTM, Amplitude, Glassbox, or similar tools is required. A strong knowledge of web data architecture, tracking, and tagging frameworks is essential. Deep understanding of JavaScript, HTML, CSS, SQL, and scripting languages such as Python and JS is necessary. Experience in managing BigQuery or other marketing databases is preferred. Strong analytical skills in user behavior analysis, A/B testing, and CRO are important, along with excellent communication and project management skills. If you meet these qualifications and are interested in this exciting opportunity, please apply now at madhushree.v@careerxperts.com.,