Web Content Writer

Company Description

Farida Gupta is dedicated to preserving India’s rich heritage of traditional crafts by blending them with modern aesthetics to create contemporary garments. The brand collaborates with artisans to produce unique works featuring natural materials and indigenous skills. Sourcing fabrics from regions renowned for their artistry, Farida Gupta incorporates traditional block prints like Bagru, Indigo, Ajrak, and Bagh, along with weaves from Bijnor and South India. The organization is passionate about reviving fading art forms while offering elegant, handcrafted apparel.

Role Description

We are seeking a full-time Web Content Writer to join our team on-site at our Delhi location. The role involves creating compelling web content, strategizing and managing digital content, conducting in-depth research, and writing and editing documents to ensure consistency and high quality. The ideal candidate will work closely with cross-functional teams to develop and execute a robust content plan that aligns with our brand vision and goals.

Qualifications

• Strong skills in Web Content Writing and general Writing
• Experience with Content Strategy and Content Management
• Proficiency in conducting Research to gather and present accurate information
• Excellent attention to detail and ability to ensure quality in content output
• Effective communication, organizational, and time management skills
• Ability to work autonomously and collaboratively in a team environment
• Prior experience in the fashion, retail, or e-commerce industry is an advantage
• Bachelor's degree in English, Journalism, Communications, or a related field