VP – Strategic Development (BTL)

Company Description

Brand Marketing Works is a full-service BTL marketing agency specializing in creating compelling activations from concept to execution. Our team handles everything in-house, ensuring seamless project management and precise execution. Whether it’s retail promotions, experiential marketing, or on-ground events, we connect brands with the right audience in impactful ways. Located in Gurugram, we pride ourselves on being a one-stop shop for all your brand activation needs.

Role Description

VP – Strategic Development (BTL)

This role demands a deep understanding of BTL (Below-the-Line) marketing tactics such as activations, roadshows, mall promotions, rural outreach, and experiential events. The BDM will work closely with internal teams to ensure smooth planning, execution, and delivery of brand campaigns that align with client goals.. The VP will also work closely with other executives to ensure the successful execution of marketing activations and campaigns.

Qualifications

• Strong skills in Business Planning and Strategic Planning
• Proven experience in Executive Management and Leadership
• Exceptional Analytical Skills and Financial Acumen
• Excellent communication and interpersonal skills
• Ability to work on-site in Gurugram
• Master’s degree in Business Administration, Marketing, or related field is preferred

Key Responsibilities:

• Identify and generate new business leads through direct outreach, referrals, and networking.
• Pitch agency services to brands, marketing heads, and decision-makers.
• Develop customized activation and campaign proposals in collaboration with the creative and operations teams.
• Negotiate and close deals, ensuring profitable and long-term client engagements.
• Maintain strong relationships with existing clients to upsell and secure repeat business.
• Coordinate with the execution and operations teams for smooth campaign rollout.
• Stay updated on market trends, competitor activities, and brand activation opportunities.
• Represent the agency at industry events, exhibitions, and client meetings.

Key Skills & Qualifications:

• Strong knowledge of BTL marketing and brand activations.
• Excellent communication, presentation, and negotiation skills.
• Proven experience in business development or sales in the advertising/activation/event industry.
• Ability to work under pressure and meet revenue targets.
• Creative thinking with a solution-oriented mindset.
• Willingness to travel for client meetings and campaign oversight.

Educational Qualifications

• Bachelor’s degree

  in

  Marketing

  ,

  Business Administration

  ,

  Mass Communication

  , or a related field.
• An

  MBA or PGDM

  in Marketing/Sales is preferred but not mandatory.
• Candidates with diplomas or certifications in

  Event Management

  ,

  Advertising

  , or

  BTL Marketing

  will also be considered.

Preferred Attributes:

• Willingness to travel frequently for client meetings and on-ground campaign inspections.
• A self-starter with a go-getter attitude and result-oriented approach.
• Prior experience in

  activation campaigns for FMCG, telecom, auto, healthcare, or government projects

  is a plus.

CTC: ₹18–30 LPA (Based on experience)