VP of Operations

As a VP of Operations at Kenko, your primary responsibility is to drive the success of Kenko's AI Marketing Manager product by overseeing service delivery, client strategy, and fulfillment. You will not be involved in sales or business development but will instead focus on building, optimizing, and leading the marketing engine that facilitates growth for fitness studios. Here is a breakdown of your key responsibilities: - Lead Client Growth Strategy: - Develop and implement strategies for client acquisition, retention, and lifecycle management - Create scalable growth systems for clients - Own and Scale Service Delivery: - Oversee digital marketing channels such as SEO, GBP, website optimization, lifecycle marketing, organic social, and reputation management - Expand services to include paid media platforms like Google and Meta as required - Technical Marketing Leadership: - Manage technical setup and tracking including GA4, GTM, pixel/event tracking, conversion rate optimization, attribution, etc. - Demonstrate hands-on expertise in technical marketing aspects - Build and Lead Teams: - Recruit, coach, and scale high-performing teams of growth strategists and channel specialists - Thrive in a fast-paced, people-heavy environment - Drive Automation in Fulfillment: - Continuously enhance and automate service delivery processes using technology and data - Ensure efficiency, consistency, and quality in service delivery - Performance Management: - Own KPIs for portfolio performance and revenue growth to support Kenko's rapid business expansion - Client Success Ownership: - Act as the senior accountability point for client portfolio outcomes and satisfaction - Your work will directly impact both client and company success In terms of qualifications, you should have: - Minimum 10 years of experience in digital marketing, with at least 5 years in agency leadership roles - Expertise in SEO, AEO, paid media, GBP/Google Business, lifecycle marketing, social media, and analytics - Hands-on technical proficiency in GA4, GTM, tracking, attribution, and performance measurement - Proven track record of leading teams in service-heavy, high-pressure agency environments - Experience in driving growth through automated and scalable delivery systems - Strong operational and coaching skills with high integrity Kenko is a leading V-SaaS company dedicated to transforming how fitness studios grow. They provide AI Marketing Manager platform to help Pilates, yoga, and personal training studios acquire, retain, and engage members effectively. Kenko's success is closely tied to their clients" success, and they are looking for a senior leader to drive their next phase of growth. If you would like more information on how your data is processed during the hiring process, please feel free to reach out to us.,