Video Content Creator (YouTube & Social)

Innit Marketing

Overview

You will be responsible for the end-to-end creation and optimization of original video content across YouTube and Instagram. A deep understanding of platform policies, monetization rules, and copyright compliance is essential for this position.

Key Responsibilities

• Content Strategy & Creation:

  Conceptualize, script, and produce engaging long-form YouTube videos and short-form social content (Reels, Shorts) primarily in educational niches (History, Politics, World Trade, News).

• Editing & Production:

  Execute expert-level video editing to ensure high quality, fast-paced retention, and adherence to brand guidelines.

• Monetization & Compliance:

  Maintain absolute adherence to YouTube and Instagram community guidelines, copyright laws, and monetization policies to prevent channel flags or demonetization issues.

• SEO & Optimization:

  Conduct keyword research and write SEO-optimized titles, descriptions, and tags to maximize organic reach and discoverability on YouTube.

• Visual Strategy:

  Design high-impact thumbnails and visual assets to increase click-through rates (CTR) and overall channel performance.

Requirements (Must-Haves)

• Experience:

  Proven, hands-on experience in creating, editing, and growing content for high-growth YouTube channels and Instagram.

• Niche Knowledge:

  A genuine interest in and ability to research complex topics like history, current affairs, politics, and world trade.

• Language Proficiency:

  Excellent English verbal and written communication skills

  are non-negotiable, suitable for a UK and US audience.

• Originality & Integrity:

  A demonstrated ability to create original concepts and repurpose existing public domain information ethically and legally (i.e., avoiding copyright issues).

• Platform Mastery:

  In-depth knowledge of the technical specifications, algorithms, and policies of YouTube and Instagram, especially concerning monetization.

Technical Proficiency

• Expert proficiency in professional video editing software (e.g.,

  Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve

  ).
• Strong graphic design skills for creating engaging thumbnails and on-screen graphics (

  Adobe Photoshop/Illustrator

  ).
• Ability to structure compelling video narratives and scripts for high audience retention.

Compensation & Work Model

• Salary:

  Commensurate with experience and industry standards.

• Location:

  While our office is based in

  Dehradun

  , remote work is negotiable.

• Flexibility:

  Occasional travel to the Dehradun office will be required for strategy sessions and team meetings.