Vice President Performance Marketing

About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle,

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role Overview:

Digital Performance Lead

Key Responsibilities:

• Strategic Leadership:

• Own the performance marketing strategy, aligning all digital performance activities with the client’s business goals and our organizational vision.

• Client Partnership:

• Act as a senior point of contact for key clients, building long-term relationships and ensuring high levels of client satisfaction and retention.

• Revenue Growth:

• Identify opportunities to upsell or cross-sell performance services by deeply understanding clients’ business challenges and objectives.

• Team & Capability Development:

• Promote collaboration and knowledge-sharing across performance teams; work with internal experts to drive innovation and upskilling.

• Integrated Strategy Planning:

• Partner with cross-channel teams (SEO, Paid Search, Paid Social, Programmatic) to develop integrated, data-led performance solutions.

• Operational Excellence:

• Liaise with channel leads to standardize performance marketing outputs, ensuring consistency in delivery, reporting, and best practices.

Required Skills & Experience:

• Proven experience in leading digital performance marketing across Paid Media (Search, Social, Programmatic).
• Strong stakeholder management skills, with experience managing senior clients.
• Commercial mindset with a track record of driving business growth through strategic initiatives.
• Excellent leadership and team management skills with a collaborative mindset.
• Deep understanding of digital performance KPIs, martech tools, and measurement frameworks.

Preferred Qualifications:

• Bachelor’s/master’s degree in marketing, Business, or a related field.
• Certifications in Google Ads, Meta Blueprint, or equivalent performance platforms are a plus.
• Experience in a media agency environment will be an advantage.