Vice President Performance Marketing

As a Digital Performance Lead at Dentsu India, you will play a crucial role in driving the performance marketing disciplines across platforms to achieve client objectives and contribute to business growth. Your key responsibilities will include: - **Strategic Leadership**: - Own the performance marketing strategy and align digital activities with client business goals and organizational vision. - **Client Partnership**: - Serve as a senior point of contact for key clients, fostering long-term relationships and ensuring high levels of client satisfaction and retention. - **Revenue Growth**: - Identify upsell and cross-sell opportunities by deeply understanding client business challenges and objectives. - **Team & Capability Development**: - Encourage collaboration and knowledge-sharing within performance teams, driving innovation and upskilling with internal experts. - **Integrated Strategy Planning**: - Collaborate with cross-channel teams to develop integrated, data-led performance solutions. - **Operational Excellence**: - Standardize performance marketing outputs with channel leads to ensure consistency in delivery, reporting, and best practices. To excel in this role, you should have: - Proven experience in leading digital performance marketing across Paid Media (Search, Social, Programmatic). - Strong stakeholder management skills, including managing senior clients. - Commercial mindset with a track record of driving business growth through strategic initiatives. - Excellent leadership and team management skills with a collaborative approach. - Deep understanding of digital performance KPIs, martech tools, and measurement frameworks. Preferred qualifications for this position include: - A degree in marketing, business, or a related field. - Certifications in Google Ads, Meta Blueprint, or equivalent performance platforms are a plus. - Experience working in a media agency environment would be advantageous. Join Dentsu India to be part of a team that is dedicated to achieving meaningful progress for clients and making a positive impact through strategic and innovative digital performance marketing solutions.,