Vice President - Digital Marketing

Job Description

Key Responsibilties: Strategic Leadership: - Develop and execute comprehensive digital marketing strategies aimed at driving customer acquisition, lead generation, and overall sales growth for luxury residential and commercial projects. Performance Marketing: - Lead the creation and optimization of performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and others to enhance conversion rates and ROI. Data-Driven Decision Making: - Analyze and interpret key metrics (CPA, ROAS, CLV, etc.) to optimize digital marketing initiatives and ensure consistent, measurable success. Market Research & Segmentation: - Conduct in-depth market research, competitor analysis, and customer segmentation to tailor campaigns that resonate with luxury buyers and investors. Collaborative Campaign Development: - Work closely with creative, content, and sales teams to develop compelling, on-brand marketing assets, ensuring a unified message across all digital platforms. Budget Management & Optimization: - Manage digital marketing budgets, ensuring efficient allocation of resources across channels, with a focus on maximizing ROI and sales performance. Technology & Tools: - Utilize leading digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other analytics and automation platforms to monitor campaign performance and generate actionable insights. Reporting & Insights: - Prepare and present detailed performance marketing reports to senior management, outlining campaign performance, key learnings, and opportunities for further optimization. Innovation & Trends: - Stay ahead of the latest digital marketing trends and technologies, ensuring the company's strategies are innovative and reflective of market changes, particularly in the luxury real estate sector. Team Leadership: - Lead and mentor a team of digital marketing professionals, fostering a culture of collaboration, creativity, and professional growth. Ensure all team members are aligned with the company's strategic objectives. Brand Positioning: - Ensure all digital marketing efforts reflect the company's brand identity, positioning the company as a leader in the real estate market. Qualifications: - Bachelor's or Master's degree in Marketing, Business, or a related field preferably from IIM's, IIT's and Premium Tier 1 B-Schools.