Vendor Relations & Ops Manager

As the Vendor Relations & Ops Manager, you will play a crucial role in leading digital marketing campaigns and vendor partnerships to drive measurable business growth by utilizing performance marketing strategies, strategic vendor management, and data-driven insights. **Core Responsibilities:** - **Campaign Management:** You will be responsible for executing multi-channel campaigns (search, social, programmatic, affiliate) while focusing on key performance indicators such as CPL, CPA, and ROI. - **Vendor Relations:** Your role will involve building long-term partnerships, negotiating contracts, and driving cost savings through effective vendor management. - **Analytics & Reporting:** You will deliver actionable insights by utilizing tools like GA4, Google Ads, and DSPs to optimize campaign performance. - **Cross-Functional Collaboration:** Collaborate with sales, product, and creative teams to align marketing efforts and drive overall business success. - **Innovation & Strategy:** Stay updated with emerging tools, automate workflows, and continuously improve campaign turnaround time. **Ideal Candidate:** - With a minimum of 5 years of experience in digital marketing or vendor operations, you should have a strong hands-on experience with Google Ads, GA4, Adobe Analytics, and DSPs. - Proven success in scaling acquisition and reducing costs, along with excellent communication and negotiation skills. - A degree in Marketing or Business is required, with an MBA being preferred for this role. **Success Metrics:** - Measure campaign efficiency based on CPL, CPA, and ROI. - Evaluate vendor cost savings and retention rates. - Monitor lead-to-booking conversion rates. - Assess revenue impact from marketing efforts. - Strive for faster campaign execution to meet business objectives.,