Posted:5 days ago|
Platform:
Work from Office
Full Time
JOB TITLE:
Category Head
DEPARTMENT: Marketing
JOB PURPOSE: Responsible to lead the category (multiple brands), design brands strategies to support the companys overall strategies and objective.
Define category marketing strategies to support the overall strategies and objective
Develop a feasible marketing plan and oversee its day to day implementation.
Drive category sales
Plan and organize marketing functions and operations (new product development, branding, communications etc.)
Brand architecture & Price pack architechture
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Manage Brand wise ROMI and perform periodic evaluation with respect to annual business plan
Improvement in Category Margin
Revamp/Launch new products to meet market specific requirement
Lead to direct marketing planning & Implementation
Brand development activities (design & implementation).
PBD Delivery
Recruiter Name : Nancy Goyal
Email Id- nancy.goyal@rsplgroup.com
RSPL Group
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