Urgent Hiring For Digital Marketing Manager

Urgent Hiring for Digital Marketing Manager.

Company Description

VRB Consumer Products Pvt Ltd is a leading condiments and sauce company in India with a strong focus on quality, innovation, and better-for-you products. We have a pan-India distribution network and offer authentic flavors through our world-class manufacturing facility. At Veeba, we are proud to make high-quality food products in India.

Role Description

We are looking for Results-driven Digital Marketing Manager, experienced in leading full-funnel digital strategy and execution across multiple platforms. Proven track record in scaling D2C growth, optimizing ROI, and leveraging analytics, A/B testing, and industry innovations for continuous performance improvement.

Responsibilities:

• Devise strategy, including planning, budgeting, reporting, and execution across Google, Facebook, OTT, and other digital channels to drive brand awareness and salience.
• Create and implement a digital marketing strategy to drive traffic, conversions, and revenue for the D2C channel.
• Own and deliver D2C growth while maintaining efficiency on CAC, ROAS, and AOV.
• Set up attribution models and multi-channel tracking as necessary to build actionable insights.
• Develop a robust digital reporting framework, analytics, and ROI tracking to optimize and improve our marketing investments.
• Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation, and planning.
• Scout and implement industry best practices.

What are we looking for?

• Work Experience around 4-7 years of work experience in high-growth B2C start-ups or established FMCG brands.
• Proven performance-driven digital marketing experience across Google Search, Display, App Campaign, and Social Channels.
• Well-versed in conversion optimization and online customer acquisition.
• Familiarity with website analytics tools (e.g. Google Analytics) and Shopify.
• Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics.
• Ability to work in high-performance teams with cross-functional stakeholders and collaborators.
• Experience in managing agency teams to deliver on performance goals
• Excellent team player with excellent written and verbal communication skills

What's On Offer

• Immense opportunities to learn and grow
• Chance to drive the digital marketing for one of the fastest-growing FMCG brands in the country
• Industry-par compensation

hr.careers@veeba.in