Trial - Consultant

Trial Consultant – FMCG - B2C

Department: Sales
Salary: 10k
Location: Jabalpur ( Male/Female)
Employment Type: Full-time
Experience: 0-1

Job Summary:

We are seeking a detail-oriented and consumer-focused Trial Consultant to support product trial initiatives within our FMCG division. This role involves the planning, execution, and analysis of product trial campaigns to gather consumer feedback, increase brand awareness, and drive product adoption. The ideal candidate has a strong understanding of market dynamics, consumer behavior, and hands-on experience with in-market product testing.

Key Responsibilities:

• Plan, coordinate, and execute product trial programs across various channels (in-store, digital, sampling events, etc.).
• Identify target customer segments and develop trial strategies tailored to each.
• Work closely with marketing, sales, and R&D teams to align trial efforts with brand and business goals.
• Collect, monitor, and analyze consumer feedback to inform product development and improvements.
• Track and report trial performance metrics, including engagement, conversion, and satisfaction.
• Coordinate with external agencies or vendors for sampling logistics and campaign execution.
• Manage trial budgets and ensure efficient allocation of resources.
• Ensure all trial activities comply with brand guidelines and regulatory requirements.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• fresher or experience in product trials, consumer research, or marketing within the FMCG industry.
• Excellent communication and interpersonal abilities.
• Experience with product sampling programs or shopper marketing is a plus.

Preferred Qualities:

• Passion for consumer goods and brand development.
• Ability to work in a fast-paced, cross-functional environment.
• Strong problem-solving skills and attention to detail.
• Comfortable with fieldwork and direct consumer interaction when needed.

Job Type: Full-time

Pay: ₹10,000.00 - ₹13,000.00 per month

Work Location: In person