Traffic Coordinator : Advertisements

Job Description

1 . Asset Management: Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines. Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly. 2. Workflow Optimization: Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution. 3 . Quality Assurance: Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters. 4 . Ad Scheduling and Optimization: Schedule Development: Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines. Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently. Conflict Resolution : Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity. Regulatory Compliance & Reporting and Insights Profile 2: Campaign Manager 1. End-to-End Campaign Oversight: Manage the entire lifecycle of linear / radio advertising campaigns, from initial booking to final reconciliation. Serve as the primary point of contact for clients, ensuring their objectives are met with precision and efficiency. 2. Campaign Execution: Oversee the seamless integration of client assets into the broadcast schedule, ensuring accurate and timely delivery. Monitor campaign performance during broadcast, addressing delivery issues such as under-deliveries or audience fluctuations. 3. Stakeholder Coordination: Act as a liaison between sales, creative, and broadcast operations teams, ensuring all stakeholders are aligned on campaign details. 4. Performance Monitoring: Continuously track campaign progress, ensuring targets like GRPs (Gross Rating Points) or reach and frequency are achieved. Desired Candidate Required for Profiles 1&2 1 . Qualifications: Bachelors degree in Media (TV / Radio), Advertising, Communications, or a related field. Proven track record of managing high-volume campaigns and resolving complex scheduling challenges. 2 . Technical Skills: Proficiency with traffic management systems (e.g., WideOrbit, IBMS, or similar). Advanced knowledge of Excel and ability to work with data to derive insights. Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus. 3 . Soft Skills: Strong organizational and multitasking skills, with a high level of attention to detail. Excellent communication and interpersonal skills for effective collaboration with internal teams and clients. Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.