Traditional Marketing Executive

You will be responsible for leading and managing offline marketing initiatives to enhance brand visibility and drive customer engagement through non-digital channels. Your responsibilities will include: - Planning and executing traditional marketing campaigns across various channels such as print, radio, TV, banners, flyers, etc. - Coordinating with external vendors for branding, printing, and event logistics - Identifying local and national offline marketing opportunities to increase brand visibility - Organizing BTL activities like roadshows, in-store promotions, and exhibitions - Managing budgets and analyzing ROI on offline campaigns - Ensuring consistent branding across all physical assets and printed materials - Collaborating with sales and branding teams to align campaigns with business objectives - Developing and maintaining relationships with print media, agencies, and event partners - Monitoring competition and market trends to discover new offline marketing avenues - Submitting campaign reports, feedback analysis, and improvement plans to management Key Skills Required: - Strong knowledge of traditional media channels such as OOH, print, BTL, etc. - Excellent vendor management and negotiation skills - Project management skills for events and promotions - Good eye for design and branding consistency - Strong verbal and written communication - Ability to manage budgets and timelines effectively Qualifications: - Bachelor's degree in marketing, Mass Communication, Business, or a related field - 13 years of relevant experience in traditional marketing - Experience in industries like FMCG, retail, real estate, or events is a plus Please note that the job is full-time with Provident Fund benefits and a day shift schedule at the work location in Hyderabad.,