Trade Marketing Executive

Position Title:

Job Grade:

Position Summary:

Trade Marketing Executive (TME)

Key Responsibilities:

Core Functional Responsibilities:

1. Drive

   tertiary sales growth

   across assigned channels and geographies.
2. Execute

   market activation plans

   to boost market share, product visibility, and brand awareness.
3. Ensure

   flawless and timely execution

   of trade promotions across different channels.
4. Maintain

   retailer preference

   and ensure strategic placement of assets like chillers and POS materials.
5. Oversee and manage

   marketing assets

   deployed in retail outlets.
6. Optimize

   trade marketing budgets

   for maximum impact and cost efficiency.
7. Collaborate closely with the

   sales team

   to implement trade initiatives in alignment with business goals.
8. Support

   vendor coordination

   and logistics at the local level to ensure smooth operations.
9. Evaluate the

   impact of trade initiatives

   , providing insights and suggestions for improvements.
10. Monitor and report

    market trends

    , competitor activities, and consumer behavior insights.

People Management Responsibilities:

1. Ensure adherence to company policies and

   code of conduct

   .
2. Monitor and assess

   performance of Trade Marketing Representatives (TMRs)

   and ensure optimal deployment.
3. Maintain close coordination with internal stakeholders including TMM, TMRs, ASMs, AMs, TSEs, and third-party vendors.
   
4. Provide on-ground

   coaching and feedback

   to improve TMR execution standards.
5. Support

   training and capability-building

   programs for trade marketing excellence.

Decision-Making & Execution Competence:

• Strong understanding of

  channel dynamics

  and stakeholder management.
• Ability to manage

  multiple trade activations

  and prioritize tasks effectively.
• Expertise in

  vendor management and negotiation

  to ensure best execution value.
• Budget-conscious approach with a focus on

  cost-effective promotions

  .
• High attention to detail and process discipline for

  seamless implementation

  .
• Proven track record of

  execution excellence

  in market-facing roles.

Key Skills:

• Deep knowledge of

  channel behavior

  and trade dynamics
• Strong

  vendor and stakeholder coordination

  skills
• Advanced

  negotiation and communication

  abilities
• Budget planning and

  cost optimization

  mindset
• High attention to

  detail and operational accuracy

• Proven ability to

  plan, manage, and execute

  trade activations end-to-end
• Ability to

  work cross-functionally

  and deliver results under deadlines

Educational Qualifications:

• Graduate / MBA in

  Sales or Marketing

Experience Required:

• 2-5 years

  of hands-on experience in

  trade marketing executiontrade marketing execution

• Preferably from

  FMCG, AlcoBev, or Channel Sales

  background

Core Values:

• Customer Centricity

• Quality Commitment

• Team Collaboration

• Innovation

• Strong Interpersonal Relationships