Tracxn | Program Manager - Marketing

Location: Bengaluru

Work Mode: Office

Work Hours: 9am to 6pm

About Tracxn

Tracxn is a leading global market-intelligence platform covering millions of private companies. We empower decision-making for Venture Capital firms, Private Equity, Investment Banks, and Corporates with deep data and insights.

About the Role

We are looking for a highly motivated Program Manager Marketing to lead cross-functional marketing programs that strengthen Tracxns brand, visibility, and communication impact.

This role blends program management, marketing execution, and brand communications, while supporting high-visibility external initiatives including media-facing campaigns and narrative development—without being PR-heavy.

Key Responsibilities

1. Program Planning & Execution:

• Plan, execute, and optimize end-to-end marketing programs across brand, communication, and visibility initiatives.
• Manage campaign workflows and timelines with internal teams and external partners.
• Support the creation and distribution of high-impact communication assets (e.g., announcements, insights-driven content, leadership messaging).
• Develop and maintain SOPs for marketing and communication processes.

1. Operational Oversight & Process Improvement:

• Monitor ongoing marketing programs, identify bottlenecks, and drive operational efficiency.
• Analyze program performance and provide actionable insights for improvement.
• Ensure consistency and quality in brand voice and all external-facing communication by maintaining clear messaging guidelines, reviewing key content for tone and accuracy.
• Collaborating closely with content and design teams to uphold brand standards across channels.

1. Strategic Planning & Reporting:

• Identify opportunities to enhance visibility and brand positioning.
• Run front-end campaigns that support media-relations efforts—such as distributing key stories, amplifying insights across owned channels, and coordinating with partners to increase communication reach
• Track campaign outcomes, brand mentions, and communication impact to support data-driven decision-making.
• Stay informed about industry trends, category movement, and competitor communication approaches.

1. Cross-Functional Collaboration:

• Partner with marketing, content, analytics, and design teams to build data-driven, high-quality narratives.
• Work with leadership to align marketing communication outcomes with broader business goals.
• Coordinate with relevant teams to streamline execution of external-facing communication initiatives, including media-related deliverables when needed.

What We’re Looking For

• 2-4 years of experience in PR, corporate communications, or marketing, preferably in B2B or tech.
• Strong writing and storytelling skills with a knack for crafting clear, engaging narratives.
• Excellent relationship-building, communication, and project management skills.
• Ability to handle multiple projects simultaneously in a fast-paced environment.
• Strategic thinker with attention to detail and strong execution capability.
  

What You Can Expect at Tracxn

• Fixed work timings – 9 hrs 5 days. Respect for personal time; no taking work home.
• A transparent, meritocratic culture where everyone explains the “why” behind their decisions.
• A candid and collaborative environment that values learning, curiosity, and open discussions.
• Managers and mentors who invest in your growth with timely, actionable feedback.
• Continuous learning through real-time projects and cross-functional exposure.

careers@tracxn.com