Tracxn - Manager - Media Relations

ABOUT TRACXN :

JOB SUMMARY :

KEY RESPONSIBILITIES

• Create monthly/quarterly media plans and pitch stories to secure coverage across business, tech, startup, wire, and regional media.
• Write and edit press releases, media notes, founder quotes, bylines/op-eds, FAQs, fact sheets, and briefing documents.
• Manage media requests end-to-end: schedule interviews, prepare talking points, handle embargoes/approvals, and follow up on outcomes.
• Organize press meets, media briefings, webinars, and roundtables; manage invites, logistics, and post-event coverage tracking.
• Turn Tracxn data into simple trend notes/reports to win tier-1 placements and recurring columns; repurpose wins for social posts, carousels, and short videos.
• Track coverage quality, message pull-through, backlinks, referral traffic, journalist engagement, and share of voice; report monthly and refine plans.
• Monitor media/social for risks and opportunities; keep holding statements, Q&As, and escalation paths ready; respond quickly during issues/crises.
• Manage PR agencies with clear briefs, deliverables, and performance reviews; coordinate with product, research, brand, growth marketing, talent branding, and sales.
• Support executive visibility with speaking opportunities, quotes, op-eds, award submissions, and analyst/media briefings.

QUALIFICATIONS

Bachelors degree in any discipline. Degrees in Journalism, Mass Communication, Public Relations, or Marketing are a plus.

SKILLS

• 2–4 years in media relations, PR, or journalism with strong results in business/tech coverage.
• Proven record placing exclusives/features with India tier-1 business media, tech/startup outlets, wires, and relevant regional media.
• Experience in the SaaS/data/fintech/startup ecosystem is preferred; in-house or agency background welcome.
• Strong contacts across national business dailies, tech/startup media, wires, and regional outlets.
• Understands what makes a story newsworthy; can frame angles for different beats and regions.
• Comfortable reading dashboards/spreadsheets and turning insights into simple, publishable narratives.
• Handles multiple pitches and deadlines; excellent attention to detail and approvals.
• Knows do’s and don’ts with media; can coordinate quick internal alignment and accurate responses.
• Experience with news monitoring, media database/list building, press distribution, and newsroom workflows.