5 - 9 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As an experienced candidate for the role, you will be responsible for the following key duties: - Aware of SDLC and Support processes as required by projects - Assist in Campaigns, Preferences, and Automation design - Taking ownership of end-to-end campaign execution and monitoring - Enabling the solution to address the agreed business and technical requirements - Supporting system and user acceptance testing and defect resolution - Ability to conduct end-user training - Hands-on experience with Email Studio knowledge including A/B Testing, Segmentation, and Integration with microsites, websites, and landing pages, personalization concepts, triggered emails, campaign waves In terms of technical skills, you should possess: - Development and support experience of a minimum of 5+ years in Marketing Cloud projects, preferably in Exacttarget - Experience with Journey Builder, Automation, Email Studio, Social Studio, and Marketing Cloud setup and configuration - Knowledgeable in all modules of Salesforce Marketing Cloud development and support - Email, SMS, Web & Social - Development knowledge around Journey builder, Content builder, Contact builder, Audience builder, and Automation - SFMC Reports and Dashboards, Integration with CRM (SFDC or other CRM tools) - Awareness of base security considerations, roles, and access controls for users and data controls for campaigns - SMS short code and long code configuration and testing - Good to have Social studio and account configuration knowledge inclusive of publish and analyze - A/B testing and validation and ability to support SIT and UAT - SFMC APIs - Good to have - Awareness of developing AMP scripts in journey builder or profile segmentation - Development and Production instance knowledge - Multi-lingual support knowledge on SFMC - Preferable - Integration knowledge with Social Studio and SFDC through Social Engage - Good to have Marketing Insights reporting - Tableau, Datorama - Preferable to be Salesforce Email certified specialist and MC Consultant certification - Good to have mobile push notifications knowledge - configuration and troubleshooting - Good to have knowledge of new modules - Interaction Studio, Advertising Studio, and DMP Please note that the above responsibilities and technical skills are detailed for your understanding and preparation for this role.,

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